WSI www Experts Trinidad and Tobago

Using the Yellow Pages has always been difficult for me. When I needed to look up the phone number of  a company I had to stop a few seconds to figure out what category TSTT would put it under.  Usually it would be 2 sections before I found it and at least 3 minutes. Then I call the place and after 5+ minutes realize I need to call a different company. What frustration. This is why surfing the net is a lot more rewarding.  You simply type in the product you are looking for and boom the relevant choices come up.You check one site if that does not give you the info. you type in a similar word that may take you closer to what you are looking for. You read your information and you’re done.

Websites

Companies have a responsibility to their visitors to have basic information on their site.

The information should be easy to find. Too much information is confusing and flash is not necessarily good. The visitor is trying to read and flash is distracting. You make your visitor feel like they’re in yahoo with this flash keep jumping off the page at them. 

The visitor has questions. I want to find out prices,sizes, is it in stock? Are the answers easily found? How many sales come to your door after a prospect visits your website?

Webscan your website. So if you have a website maybe you should stop to find out what it is saying. Everything that happens on the internet is trackable. With a webscan you get information about the performance of your website, and you can make major business decisions. Web analytics also helps, can you read it well to help you make business decisions?  We at WSI Trinidad and Tobago can help you reap ROI from your website spend. Give us a call or fill out the form.

Calling the Company

Sometimes calling the company can be so frustrating as you may get transferred and transferred before getting the necessary information I am seeking.

We check our e-mail box everyday and still we spend 5-15 minutes cleaning junk and spam. How do we avoid becoming slaves to our e-mail. No one has time to spend going through all that e-mail. Everyday. There are many sites that I have given permission to send me mail but most days I just delete them. So for businesses who rely on e-mail to bring in sales we need to be always relevant. We need to keep in mind the reason for the prospect wanting our e-mail. And truly, if we want people to read our mail we can’t think of our message being a blast. The message must be personal. The message should have a call to action;a reason for picking up that phone and calling, a reason for filling out that form and submitting. The message must be engaging. With these thoughts in mind people will come back again and again and eventually become a loyal customer.
Off-line Flyers as an E-mail
This is a big mistake. We need to think of how people use the internet. Nothing is more drab than a dead picture. The internet is a very interactive medium. People are accustomed to hyperlinking. People are accustomed to going somewhere if they want more information. If you have links in your e-mail that take them to somewhere that is not relevant to your current message, you would have undermined your credibility.
An E-mail Address Should Be Treated With Respect
If you have someone’s address you should not abuse it. It is bad practice to buy addresses. Even if I want to come to your event or visit your place of business if you abuse my privacy, you are the enemy. Time is a valued asset and in a world of so much begging for one’s attention, the message in your e-mail should be that much more fine-tuned to the above considerations.