Using the Yellow Pages has always been difficult for me. When I needed to look up the phone number of a company I had to stop a few seconds to figure out what category TSTT would put it under. Usually it would be 2 sections before I found it and at least 3 minutes. Then I call the place and after 5+ minutes realize I need to call a different company. What frustration. This is why surfing the net is a lot more rewarding. You simply type in the product you are looking for and boom the relevant choices come up.You check one site if that does not give you the info. you type in a similar word that may take you closer to what you are looking for. You read your information and you’re done.
Companies have a responsibility to their visitors to have basic information on their site.
The information should be easy to find. Too much information is confusing and flash is not necessarily good. The visitor is trying to read and flash is distracting. You make your visitor feel like they’re in yahoo with this flash keep jumping off the page at them.
The visitor has questions. I want to find out prices,sizes, is it in stock? Are the answers easily found? How many sales come to your door after a prospect visits your website?
Webscan your website. So if you have a website maybe you should stop to find out what it is saying. Everything that happens on the internet is trackable. With a webscan you get information about the performance of your website, and you can make major business decisions. Web analytics also helps, can you read it well to help you make business decisions? We at WSI Trinidad and Tobago can help you reap ROI from your website spend. Give us a call or fill out the form.
Calling the Company
Sometimes calling the company can be so frustrating as you may get transferred and transferred before getting the necessary information I am seeking.