If interested in Mobile Websites or Mobile Apps please call 320-9347
The internet is a great tool for knowing who is searching for you and what they are looking for. Web analytics on a website is important for you, the website owner, to be able to define internet marketing strategies and make well-informed marketing decisions. Web Analytics help you to see real time trends;e.g. what is the preferred brand and the preferred model of the products you sell. Web Analytics also tell you where people are coming from and how they found you. Google search data will tell how many searches are done on a smartphone versus computer.
Here is how search works people type in a product or service that you sell. If your site is well optimized with keyword-rich content, you will show up on a google search. If your website is active (new content, daily backlinks) and hundreds of other algorithms, google will like you, and you will rank high. Last year people were concerned about ranking first. Today you need to occupy the whole of first page especially above the fold.
Here is how people buy: they search the internet for information, prices, deals, or location. Basically they research. If you rank on the first page of google and are above the fold people are likely to come visit your site. If your site is user friendly/navigable and they are happy with the information you provide. They may buy now, call you, or come back later.
I did some research for mobile devices retail shops. Here is a comparative sneak peak of who is using their smartphone to perform a Google searche vs the traditional computer:
| Keyword | Global MonthlySearch | Global Monthly Search by mobile | Local Mthly Search | Local Mthly Search by Mobile | % of local by mobile over local by computer |
| mobile | 185,000,000 | 124,000,000 | 74,000 | 27,100 | 0.366216216 |
| phones | 45,500,000 | 11,100,000 | 40,500 | 4,400 | 0.108641975 |
| “mobile” | 101,000,000 | 83,100,000 | 27,100 | 22,200 | 0.819188192 |
| “phones” | 13,600,000 | 3,350,000 | 22,200 | 1,900 | 0.085585586 |
| [phones] | 90,500 | 18,100 | 390 | 36 | 0.092307692 |
| mobile devices | 450,000 | 135,000 | 320 | 91 | 0.284375 |
| [mobile] | 4,090,000 | 140 | 301,000 | 28 | 9.30233E-05 |
| “mobile devices” | 74,000 | 140 | 14,800 | 0 | 0 |
| mobile accessories | 165,000 | 73 | 0 | 0 | 0 |
| “mobile accessories” | 27,100 | 0 | 0 | 0 | 0 |
| [mobile devices] | 0 | 0 | 0 | 0 | 0 |
| [mobile accessories] | 0 | 0 | 0 | 0 | 0 |
Here is the great news: for those of you who have a website, we at WSI Internet Marketing Trinidad and Tobago can get a mobile website up and functional in three weeks. For those of you who don’t have a website, we can get your mobile website up and functional in 6 weeks. For those of you who have mobile websites we can make mobile websites a bit more snazzy with mobile apps. People today love gadgets and gizmos. Mobile Apps make your site more functional. More functions mean more customer satisfaction.
Why do businesses need mobile websites? Globally, the percentage of mobile searches is on the increase. ‘Mobile searches have quadrupled in the last year, for many items one in seven searches are now mobile.’ (MobileStats2010 by MobiThinking News)
