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Archive for January, 2012

Lead Generation in Trinidad and Tobago: Are You Maximizing Your Website?

Posted by Christopher Chin Lee On January - 30 - 2012
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The first thing you need to ask yourself – “Is one of my goals to increase lead generation in Trinidad and Tobago? Chances are, you will answer yes. Now ask yourself “Am I making the most of all my online properties to accomplish this?” If the answer is no, then perhaps taking a closer look at your website would be a good place to begin.

 

Landing page optimization check
Updated design and regular postings on your site will do a lot to draw leads. But sometimes it’s the nitty-gritty ‘behind the scenes” work that could really provide the boost needed. Here are 3 areas that should be examined, and perhaps adjusted to help your landing page conversion rates.
  1. Testing: Don’t make the mistake of not doing any testing on your pages. Be certain to use proper page analytics and metrics to determine performance. It’s not recommended to test pages sequentially, instead, run the tests on all of them at the same time.
  2. Connections: There’s nothing more frustrating than clicking on an ad for product A, then being directed to a page about product B. Match your ad message to the proper landing page.
  3.  Purpose: If the landing page is designed to convert prospects into leads by getting them to a conversion page, then it should be devoid of any unecessary information or links. Don’t distract the viewer from the goal.
Ioninteractive.com provides an A-Z approach to improving your page for lead generation. Here are some of the highlights we found useful.
  • Buttons – avoid the boring… instead of “submit” describe what they’re accomplishing with the click, like “get the coupon”
  • Directional Cues – lead your visitors to the form, or wherever you want them to go. Arrows are obvious… but subtlety works too, try an image of a person looking towards the spot where you want to direct traffic.
  • Forms – keep them short and be sure the information required is proportional to the give-away.
  • Mobile – make it mobile friendly and size appropriate.
  • Progressive profiling – Use the forms on your site to help build prospect files. Try asking new questions each time someone returns to your landing page. Develop a nurture program.
  • Targeted – make the landing page ad specific and traffic source specific so it will meet the needs and expectations of your visitors.
Eye catching design is a great way to attract and keep visitors on your site, but paying attention to the details, and functionality will go farther in generating the leads you need.
For an interesting take on “merchandising” your web forms, look at this from mediapost.com
For more information on quality, lead generating websites, contact us today.
Lead Generation, Website Development

Benefits of Social Media Marketing in Trinidad and Tobago: You Can Determine the Value

Posted by Christopher Chin Lee On January - 23 - 2012
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If you’re going to come to the digital marketing party, then why wouldn’t you want to connect with social media marketing in Trinidad and Tobago? Some may not know how to implement a campaign -we’ve heard that just putting up a profile isn’t enough. Others may believe it’s too challenging to measure the effectiveness. But if that were truly the case, then why are so many accepting the invitation?
A 2011 Social Media Marketing Industry report revealed that 90% of marketers indicate social media is important to their business. With a response like that, we have to believe they are on to something. So what is it about social media campaigns that are so alluring?
Why Join the Gathering
There are some solid numbers to show that social media users aren’t just connecting with friends. A study from mashable.com found that a majority of social media users engage with business.
  • 60% use social media to learn about products
  • 54% use social media to give positive feedback
  • 58% use social to get coupons or to learn about promotions
The perceived ease of engagement in social media draws many. Though, once they’ve arrived, the savvy are separated from the novices quickly. Knowing how to conduct a smart campaign takes a lot of exploration and planning. It takes time and dedication to create, and to monitor a solid social media campaign. For small businesses, this can prove challenging. Social media is still relatively new for business use, but online marketing firms have gathered the knowledge to pull an effective plan together.
Measuring Effectiveness
The conversations happening on social sites can drive meaningful business outcomes and can help establish, or boost your brand awareness. But it may be difficult to make the case for starting a social media campaign if you believe the ROI is a gray area. Well, it’s not.
Social media measurement has evolved quite a lot in a short period of time. And for some, while the jury may still be out regarding the effectiveness of measuring success… according to emarketer.com, 60% of all marketers say it’s a somewhat, to very, effective strategy.
Analyst Debra Aho Williamson of eMarketer says “marketers must apply business level analysis to social media measurement to determine its true impact.” In other words… quit thinking that because it’s a relatively new marketing tool, that there needs to be some new, magical means of measuring the impact of social media on your business.
Marketing Profs talks about tips for proving the value of a social media marketing campaign. You can take the number of connections, determine which resulted in interaction – and of what type, and then do the following:
  • Align social media metrics with standard marketing metrics. Simply translate the value in terms of sales, revenue, and costs. Typically, the cost of social media is extremely low compared to the yield.
  • Attach a cost comparison with other marketing channels that have a history, such as SEO, cost per click, a call, or a lead.
  • Don’t isolate social media metrics. By themselves, they aren’t as impressive, but here’s where connecting the dots becomes vital… look at results next to your results from PR, online ads, Search Engine Optimization (SEO) and Pay Per Click (PPC) and you’ll see that it holds it’s own.
Social media marketing in Trinidad and Tobago can be effective, and it can be measured. Remember this when you begin a campaign… social media connects people to what they care about, so make them care about you.
Want to know more about running a social media marketing campaign? Contact us now.
Social Media Marketing

Customer Service and Social Media Marketing in Trinidad and Tobago

Posted by Christopher Chin Lee On January - 17 - 2012
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Being able to reach a large number of people, and have them respond to you through social media is one reason social media marketing in Trinidad and Tobago has really taken off. But with this effective form of messaging comes a big responsibility. You must be prepared to work your customer service through another, highly visible channel.

Developing a solid social media marketing campaign aids in brand management largely through word of mouth marketing. To make the most of your social media efforts, try the following:

* Learn to talk about things with your customers other than just products and services.
* Determine related subjects that may be of interest.
* Be an advocate for them and provide information and assistance.
* Respond quickly to questions or concerns.

It’s about forming relationships and creating trust.

Fans and rewards
If you develop loyal followers, think about rewarding them. “Thank you’s” and shout -outs are nice, but truly loyal followers deserve a bit more. Offer rewards that are something that matters to them. For instance, if you run a retail store, offer them a sneak peak at new merchandise, or even a coupon for a small token item.
Show appreciation to those who routinely respond and act. However, make sure they earn the reward… simply making a comment here or there isn’t enough. Look for fans who write positive recommendations, make referrals, share numerous posts, and engage frequently in contests, polls, or events.

Be tactful
Be careful, though, social media can quickly become a channel for consumers to spread negative information very quickly if they feel they’ve had a bad experience. Make certain anyone in your company that is involved with your social media marketing knows how to handle unhappy customers. To see how quickly things can go wrong when you aren’t in the right frame of mind, read about this unfortunate incident from prweekus.com

Have you experienced exceptional customer service from a brand you are a fan of on social media? Tell us about it.

For help with establishing your own social media marketing in Trinidad and Tobago, http://www.wsiwwwexperts.com/contact-us/ today.

Social Media Marketing

“Like” Social Media Marketing? Be Ready For the Relationship

Posted by Christopher Chin Lee On January - 12 - 2012
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Just as in any relationship, having your business involved in a social media marketing campaign requires great care, attention, and understanding. It’s no doubt that social media is wildly popular. An analysis by Experian Hitwise reveals “Facebook” as the most popular search term, and the most popular website for 2011.
While it seems there aren’t many people who aren’t involved in some sort of social media, for business use, however, it’s not so simple. A Pivot Conference report showed that while roughly half of brand managers consider social media marketing as still being in the experimental stage… nearly half see it as mainstream, or that it will be by the end of this year.
But is that a bad thing? The notion that things aren’t necessarily set in stone when it comes to social media marketing is freeing. Our suggestion is to develop, or get help developing a social media plan, but be prepared to make adjustments along the way.
  • Choose the sites that will lead you to your target customers.
  • Craft messaging that speaks to your prospects and encourages action.
  • Be aware that many consumers want something tangible for their connection.
Understand what consumers are looking for on social media sites. CMO Council , a marketing ideas exchange, and Lithium, a social media marketing company, partnered for a survey that found “consumers engage with brands through channels like Facebook and other social networks largely to learn about new products, enter unique promotions or contests, or to play games…”
Most importantly, know that it may take time to generate the leads and conversions you are looking for. Part of the “experimental” side of social media is to try out a strategy and make adjustments where and when needed. Knowing when to make those changes requires continual monitoring and evaluation. Finally, be aware of the tools and the mindset needed to measure success. Remember, ROI isn’t always monetary.
Who knows, you may find the right social marketing mix and see great results. Then, you can “like” your marketing plan just as your customers like you.
Interested in starting a social media marketing campaign? Contact us today.
Planning, Social Media Marketing, Social Media Policy

You Can’t Afford to Ignore Mobile Marketing in Trinidad and Tobago

Posted by Bernadette Chin Lee On January - 5 - 2012
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One in five small businesses plan to invest more resources in mobile ads and apps in 2012, are you one of them? And only 10% say they won’t be using social media for promoting their company. So get out your sunglasses, because there is a bright future for mobile marketing in Trinidad and Tobago.

With more mobile devices now being sold than PC’s, it’s no doubt that mobile is hot. But what should warm your marketing soul is that a Nielsen report shows the number of smartphone subscribers using mobile internet has grown 45% since 2010.

It’s not about jumping on the bandwagon, or throwing yourself into something simply because everyone’s doing it now. Getting involved in mobile marketing is simply expected. It’s not the flavor of the month.

Mobile marketing has gone mainstream, especially for retail. The way people use their phones has altered the retail landscape, with shoppers increasingly looking for coupons, deals, and price checks. When it comes to mobile behavior, Google reports some promising numbers:

* 79% of smartphone users use them to help with shopping
* 70% use their device in the store
* 77% contacted a business via mobile

So, hopefully you are warming to the idea of mobile marketing campaigns and what they can do for your business. There are some things to consider, though, for making the most of the strategy. First and foremost, have a mobile-friendly site. Online marketing experts understand the need for treating mobile devices differently from desktops when it comes to web design and messaging.

Try not to think of mobile as a stand- alone marketing tool… integrating other campaigns with mobile will create a consistent, multi-pronged strategy that will cover all the bases. Consider where people are using their phones. Often it’s while they are engaged in other activities, like watching television. Plan campaigns that can bring multiple advertising mediums together.

Before you begin crafting a mobile campaign, consider your focus. It’s very easy to get in the mindset of “what do we want to put out there?” Instead, consider, “what do prospects want to receive?”
Try taking the temperature of the consumer landscape… and remember that 40% of searches are related to location.

And the mobile tool will continue to heat up… a Research and Markets report this year says mobile phone search revenues are expected to reach 8-billion dollars by 2015. So now’s the time to take action. Get help with your mobile marketing in Trinidad and Tobago, or you might get left out in the cold.

Brand Credibility, Mobile Marketing, Socially Facilitated M and S, Website Development

The Future of Social Media Marketing in Trinidad and Tobago

Posted by Bernadette Chin Lee On January - 2 - 2012
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As the year 2011 draws to a close, it’s hard not to look forward, or to hear about predictions of what we will see in 2012 and beyond. While online marketing is rapidly gaining ground, it is still relatively new, and so, experts see numerous possibilities for evolution in the field. So let’s take a look at one of the predictions for the future of social media marketing in Trinidad and Tobago.

According to Jeremiah Owyang of Altimeter Group, the future is a world of marketing uniquely through social, location based, and mobile channels. Eventually, he says, traditional advertising will no longer exist. Owyang claims the ultimate business goal for social media can be tracked by the “Social Business Hierarchy of Needs”.

In this 20 minute video, Owyang describes the levels of that hierarchy, and how they can ultimately take your business from being reactive, to being predictive. Being predictive enables businesses to give customers information when they want it, and how they want it.

The hierarchy starts with the basics, and moves towards that predictive level.

* Foundation

* Safety
* Formation
* Enablement
* Enlightenment

While we still may be years away from the social/location-based/mobile (SoLoMo) world that could revolutionize marketing, it’s not too soon to get started. Think ahead, and look into social media marketing in Trinidad and Tobago.

For more predictions on what may come for online marketing in 2012 from econsultancy, read here.

Mobile Marketing, Social Media Marketing, Socially Facilitated M and S

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