As the year 2011 draws to a close, it’s hard not to look forward, or to hear about predictions of what we will see in 2012 and beyond. While online marketing is rapidly gaining ground, it is still relatively new, and so, experts see numerous possibilities for evolution in the field. So let’s take a look at one of the predictions for the future of social media marketing in Trinidad and Tobago.
According to Jeremiah Owyang of Altimeter Group, the future is a world of marketing uniquely through social, location based, and mobile channels. Eventually, he says, traditional advertising will no longer exist. Owyang claims the ultimate business goal for social media can be tracked by the “Social Business Hierarchy of Needs”.
In this 20 minute video, Owyang describes the levels of that hierarchy, and how they can ultimately take your business from being reactive, to being predictive. Being predictive enables businesses to give customers information when they want it, and how they want it.
The hierarchy starts with the basics, and moves towards that predictive level.
While we still may be years away from the social/location-based/mobile (SoLoMo) world that could revolutionize marketing, it’s not too soon to get started. Think ahead, and look into social media marketing in Trinidad and Tobago.
For more predictions on what may come for online marketing in 2012 from econsultancy, read here.