One stop shopping is a great concept. The success of “big box” stores and places that sell more than one specialized category are proof. The same can be said for digital marketing in Trinidad and Tobago.
Think about blogging for a moment. By now, hopefully you’ve caught on to the need to incorporate a company blog into your marketing scheme. If you’d like to know details and stats on what we’ve previously said about it’s benefits, including to SEO, read here.
In a nutshell, though… blogging provides a platform for sharing your company’s thoughts, ideals, even innovations. It also aids in creating a “brand awareness” through carefully executed posts that offer the image you want to project.
Having a place to curate your thoughts and share them with potential, and current consumers is important. Where you place your blog is just as key to your success. There are wonderful places to post blogs these days. But if you want to give your digital marketing in Trinidad and Tobago a shot in the arm, then it should be integrated with your site.
It’s that one-stop shopping idea. When someone finds your blog, then wants to engage, do you really want them to have to switch sites? Keeping them on your company website is as crucial as getting them there.
Socially Facilitated Marketing
It also fits in well with your social media efforts. You tweet a tidbit, with a link to your blog and it just makes sense that the link also lands them on your site. The new, and consistent postings turn your website into a living thing. If it is constantly evolving, it becomes far more relevant. People will return to your site, and will keep up with your social media postings to learn when a new, long-form article is on board.
New content aids in improving your search rankings. There isn’t a business out there that wouldn’t want good page rankings. One way to get them is having lots of visitors to your site, and what better way to do that than to have them go there for your blog. If they’re hitting a separate place to read your message, they may not ever visit where you need them. Routinely updating your blog helps SEO, and keeps your page relevant.
It’s about a better overall user experience. Take a look at a quality website with a blog… it will have an archive of previous postings. As a visitor looking to be informed, having these resources at their fingertips is quite helpful. You may not be discussing something they need today, but if they are familiar with your site, they may go there to find what they’re looking for. Being viewed as helpful and informative is one of the goals of not only blogging, but good digital marketing.
Do you have a company website with a blog? If so, let us know what it is doing for you.