The internet has opened up the world to more people in more places. You can connect with a business across the globe in an instant, or communicate with far flung contacts. But for marketers, the world is getting smaller. Mobile marketing in Trinidad and Tobago may become more likely to connect locally.
Keep it close
Recent surveys in the U.S. Show that the percentage of mobile users finding local information is growing. The same could become trend in Trinidad and Tobago. The Pew Internet survey found that nearly three-quarters of adult smartphone users, and 46% mobile phone users accessed location-based information services.
These services include GPS enabled map services or reviews of nearby attractions accessed via app or mobile browser. These numbers are up significantly since the previous year.
So, the question is, how do you tap into those locally minded consumers? There are a few ways to get into the local game.
- Geo-targeted alerts: Send messages to people in a particular area, alerting them to offers.
- Location-aware apps: Ping consumer’s location and provide them with a variety of experiences based on where they are. (If you’re an Android user, see this on the best free location apps. for that device)
- Location-based loyalty programs: Users can earn reward points at businesses when they use their loyalty cards to check in on Four Square, or in Facebook status updates. In other words, the more they advertise that they are at your business, they get a little something in return.
- Geofencing: a virtual perimeter around a business is set up, and anyone entering or leaving the area can receive texts on an opt-in basis.
Geosocial and location-based services are expected to grow over the next four years, according to eMarketer. Find out how to get in the game.
While location-based services are accelerating, are mobile apps stalling? ABI research predicts that app downloads will drop off over time. This is expected because the mobile web is becoming more sophisticated and much of it’s functionality overlaps those of certain apps.
While mobile apps can still be good business. Try becoming more involved in location-based services for your business. Tap into people’s desire to shop, eat, and engage “close to home”. Also, help them to find what they need when outside their usual, or immediate area. It can enrich a loyal customer’s experience with you, and help bring in new ones searching your area.
To learn more about location-based mobile marketing in Trinidad and Tobago, contact us today.