Just when you thought you had it down, things change. It may seem things evolve at a fast pace with digital marketing in Trinidad and Tobago, and you’re right. Keeping up with the evolving digital landscape can keep you on your toes. So, what’s the key to tracking and mastering what’s new?
From new social media platforms like Pinterest and more recently Dobango, to Hootsuite enhancements, Google SEO penalties like Panda and Penguin, and surges in mobile capabilities and local search, the landscape is in constant flux.
The best way to track what’s happening in the digital marketing industry is to read. Yes, it’s extra work, but in this time of rapid digital evolution, knowing what’s hot, and what’s not is vital.
You can create a source of information by subscribing to various online publications, blogs (like this one) and news sources. Try creating a Google Reader. You can subscribe to numerous RSS feeds from these sources and instantly be updated about product development, strategy shifts, new social channels, and forward thinking from the experts. It’s also a great way to get statistics and results from recent surveys and studies.
Try a few of these sources to get you started:
Also try respected sources of news such as the “Wall Street Journal”, or “Entrepeneur” … they often have valuable business news that could impact your digital marketing in Trinidad and Tobago.
Give it thought
Don’t be too quick to want to jump on every new development. Think about shifts in best practices for more traditional methods as well. Being tuned in to new, best practices for email marketing, or for giving your website a facelift can be just as impacting as the latest social media channel, or Google SEO update.
Consider getting help
Sometimes, there isn’t enough time for a business owner to track and master all of the latest digital offerings. Find a company that is knowledgeable in all of these arenas. It’s their job to know what’s happening, how best to use certain channels for a particular businesses, and how to help track results.
Rapid changes in the world of digital marketing in Trinidad and Tobago could keep your head spinning. Knowing what to focus on, who can help you, and how best to manage all of the changes is the key to creating an effective online campaign to help your business grow.
We can help you cut through all of the noise, and find the best path for your businesses’ digital marketing campaign. Let our expertise guide you to success, contact us today.