Time spent on mobile devices has increased far greater than for any other major media. According to researchers at eMarketer, usage has grown more than twice what it was 2 years ago. Meanwhile, time spent on other devices, such as laptops, desktops, or even TV continue to increase, though at a much slower rate. This is why tapping into mobile marketing in Trinidad and Tobago is more important than ever.
Take a look at this info -graphic from Marketing Pilgrim:
Knowing what to do with that bit of information shouldn’t be any surprise either. If you aren’t in mobile marketing in Trinidad and Tobago, then ask yourself “what am I missing?”
Why go mobile
You’re missing an opportunity to reach large numbers of people throughout the day. You’re missing the opportunity to take advantage of a strategy that literally puts you in consumers hands, on their minds, and potentially in their hearts.
Consumer behavior
Click through rates are different for mobile. On- the- go people may be less likely to click randomly and frequently, but instead look for the most relevant match. This is an important group to target. Once they’ve clicked, they’re serious.
The key to making the most of this digital strategy, though, is coordination. We aren’t talking about what it takes to tap tiny buttons and images while holding the device in hand. It’s about coordinating the various digital marketing channels.
So – lo – mo
Social, local, mobile is the way to go with your online marketing in Trinidad and Tobago. Mobile is a very important part of that trio. According to Marketing Pilgrim:
- 94% of smartphone users have searched for local information
- 90% of them act within 24 hours
- 70% call those businesses after searching
- 66% visit the stores in person
Providing people with the most accurate snippets, and including local, can help you precisely target the best customers .Looking to attract local consumers, then get local with Google+Local.
Mobile apps also drive the majority of mobile business, far more than mobile web browsers.
So how about the social part? Building the social component to your mobile marketing in Trinidad and Tobago does more than reviews and ratings. With social, you are building a community, allowing for interaction between customers and businesses.
There’s nothing better than posting the immediate reaction to a shopping experience, or to being able to redeem a coupon via mobile when you’re in the store.
The future with mobile
Navin Chaddha, managing director for a global venture capital firm – Mayfield Fund says, “The era of the ‘mobile social vertical’ marketplace has just begun, and entrepreneurs all over the world are creating companies to leverage these foundational behaviors.”
Would you like to be one of those businesses that “gets” so – lo – mo? Let us review your options with you. We can create a coordinated program that will optimize your consumers mobile experience. Get in touch with us now.
