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Display Advertising is your secret weapon – now you can easily and strategically place effective banner advertising throughout your customer’s sales journey. Smart Display Advertising influences consumer behavior and decisions.
DSP refers to Demand Side Platform. It’s the platform used by Advertisers to set their campaigns and buy ads.
Demand Side Platforms (DSPs) have revolutionized how marketers access and leverage Real-Time Bidding (RTB) in the display advertising ecosystems. We can now effectively reach your customers anywhere on any platform, efficiently and cost-effectively – following them around the web. We can effectively target them with the appropriate messaging based on real-time criterion, from geo-targeting (where they are), their search history to the device they are using (e.g. mobile).
DSPs provide a new level of cross channel analytics never seen before, giving companies the intelligence they need to monitor performance while achieving their business growth objectives. Using a WSI DSP to manage your display advertising will help scale your marketing activities and deliver exponential results across the Internet.
Although WSI provides stand-alone marketing services, we usually experience exponential results when using multiple services and tactics synergistically. When is come to digital marketing, the whole is greater than the sum of its parts.