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This is important. In a recent survey, 46 percent of marketers acknowledged that proving the Return on Investment (ROI) of their marketing activities was one of the greatest challenges they faced in the boardroom.
This challenge goes way beyond website analytics. Businesses need insights and data beyond website performance – they need to understand how their marketing strategies and tactics impact the entire customer journey at the various conversions points throughout the sales funnel.
Using full-stack digital marketing analytics provides a powerful set of capabilities that compare cross-platform performance (e.g. social media, website, blogging and email marketing etc.) helping clients determine the true ROI and impact of their marketing activities. This approach also allows us to diagnose deficiencies in marketing channels so we can adjust tactics to better align with the broader marketing strategy and objectives.
Without full-stack analytics you are virtually guaranteed to miss critical insights and opportunities for improved marketing performance.