All social media sites allow you to have a profile page that explains your business and brand. Each site offers something a little different, LinkedIn allows for a lengthy description while Instagram only gives a few sentences. You may think the profile information isn’t important; on the contrary, it is the first thing customers look at it when landing on your page and they make a decision on you based on what you have provided and how it’s presented. Not sure how to put together your profile? Here are some tips to boost your brand.
It Starts with a Name
It may seem obvious, but the first thing to focus on when creating your profile is your company name. This is what customers will type in when searching for you. Use the name that identifies you and under what you want to be found.
One of the most important aspects of your profile page is the picture you choose to identify yourself. If you are a recognized brand, use your logo. A picture of your products may serve better or if your business is providing a service, a personal picture of yourself. The picture should be of high quality and resolution. This will be the first thing people see when they look at your page. To increase search results, give your photo file your business or product name. Such as yourbusiness.jpeg, if someone does an image search of you, your profile picture will show up. For continuity, use the same picture on all your social media sites. Your customers will be able to recognize you immediately when they go to other sites.
Choose Your Keywords
Before writing your profile bio, brainstorm and come up with keywords that describe your business. Think of words that people will use when searching for you online. Come up with approximately 10-12 words and use them in your bio. When people search using those keywords, you’ll pop up. It’s also a good idea to do your own search with those words and see what you find. Is your competition there? What can you do to rank higher than them? When developing your bio using your keywords, include what your business does and the benefits of your product while also providing a reason for customers to choose you.
The Finishing Touches
After you have completed your bio it’s time for some finishing touches. Include your contact information like phone number, email address and street address. Don’t forget your web address. Post it prominently so readers can find it quickly and link to your site. Now that it’s built, be sure to engage and maintain your site. Speaking of your website, include social media icons there so readers will know where else to find you. Post information, photos and videos regularly to keep your customers returning to your site. Every few months review your bio information and make any updates that are needed. Follow these tips and you’ll be on your way to a solid, searchable profile page. If you need assistance creating your social media page, Contact WSI www Experts, for your online marketing needs.
Facebook & Google+ – Monday:
All social media sites allow you to have a profile page that explains your business and brand. You may think the profile information isn’t important; on the contrary, it is the first thing customers look at it when landing on your page and they make a decision on you based on what you have provided and how it’s presented. (blog)
Twitter – Monday:
You may think the profile information isn’t important; on the contrary, it is the first thing customers look at it when landing on your page. (blog)
Facebook and Google+ – Tuesday: (News)
If you use LinkedIn, here are some tips on how to optimize your page to generate more business.
Twitter – Wednesday: (News)
Easy ways to refresh your social media profile pages.
Facebook and Google+ – Thursday:
Make your social profiles and visual content align to reinforce your brand and catch your audience’s eye. Use these tricks to align your logos, fonts and colors.
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