WSI www Experts Trinidad and Tobago

Email marketing You don’t have a list to email? Go make friends. Number one rule on Social Sites: Do not pitch your offer/opportunity/business. People do not like to be sold, they like to buy. Be nice and constantly share value. Ask if they will like to be added to your newsletter,or your training guide. Give them a reason why and what value they will get from being on your list. Sending email to your list is best internet marketing tool to multiply your time. You do it once and your message goes to many. Of course you will need an email system like Constant Contact or GVO to manage your email sends. I don’t like the word blasts cause that sounds too spammy. I hate spam. Spamming is sending mail to people who have not asked to receive your mail.

Video Marketing. People spend more time on You Tube than on television. Network Marketing is all about relationship. It’s no different with online marketing. You tube is the best place to share you with the world. Some people follow you for months before they opt-in to what you share, sell or serve. You have something to say? Say it once on video and people hear you again and again and again. Video is the best internet marketing tool to multiply your time.

Commenting on Twitter. Twitter is a newsfeed social site. Follow like-minded entrepreneurs and retweet, favorite, and expand their tweets. Follow big names in your market niche. Read and learn from them how they use Twitter. Be active and engaging and you never know when you will meet that someone who together with you will multiply your time and income. Social Media is a must for your marketing efforts.

Webinars. Use webinars for sharing and training. You can save them as private to use in the future as a product to sell or save as public since you need to share and display your value and knowledge. According to what your business is record seminars, how to’s, lessons, speeches, training sessions with your clients(you need client’s permission to record).  Whatever your business; you are getting better everyday. You spend money on your training to keep you current. Webinars is an excellent internet marketing tool to multiply your time and secure residual future income. Can you imagine making money five years from now for work that you did today, that took you one hour to record? Personal Motivational Coaches use this method best and I’m sure you have bought something from Anthony Robbins, or Jim Rohn. I love these guys but the one that has helped me the most is Jeffery Coombs.

Syndicating your message. When I found and really understood this tool…my marketing strategies seriously changed and my time was seriously multiplied. There are lots of ways to multiply your time after you do the work once. Social shares, post on forums, make your post into an add, use syndicating tools. The list goes on.

Do the work Once and Market it. For all of the above internet marketing tools: email marketing, video marketing, social media marketing, webinars (which is a type of video marketing but with a difference); the concept of: do the work once and mutiply your time totally applies. You multiply your time by your marketing efforts. Internet tools are what online marketers use to reach their audience. Internet tools allow you to target people who want what you share sell or serve. Using the right internet tools with consistent effort and patience will bring you the results you desire.

Why does McDonald’s sell more coffee than Starbucks? McDonald’s has more points of presence. How do I use that information in my marketing efforts? The more often people see you the more they will remember you and when they are in their buying cycle for your product, service, knowledge, or leverage they will see you and opt in to what you sell, share or serve.

Where can I learn to turn my marketing efforts into results? Best product of MLSP. A package of 14 webinars, assignments, testimonials, bonuses, tracking sheets, an active facebook group that supports and nurtures you. The group works with you and answers your questions in real time. The reasons why you should get this product is endless. Whether you will benefit from it or not is up to you. But wherever you are now, you will be higher and better at the end of this 100 Day Biz Builder Challenge. MLSP is geared towards helping Network Marketers improve their skill and so expand their organisation, but the concepts apply to any businessman who wishes to learn how to market himself or his products and or services.Do you want to learn how to use internet tools?  All that is taught at MLSP applies to all entrepreneurs.

My own short testimony: I was scared of doing anything. I was running after shinning objects constantly.I did blogs for 2 weeks. Then I’d add facebook. Once or twice check out Twitter. Then send out an email. I had no purpose in my actions. In other words I was shooting my arrow without aiming. I went into this Challenge with multiple mentors and I was trying to listen to all of them. I do blogs and videos every week. I time myself on the Social Sites. Everything I do I have a purpose in mind. I conquered my fear and I am on youtube. My purpose: Consistent and patient activity. Slow and steady wins the race. With the knowledge and training from this 100day Biz builder challenge I know I will get to the next level before the next 100 days are over.

http://Tropical7.bizbuildercoachingpro.com/    This link will ask for your name and email. Fill it in and view a short video that will explain more about the best training product ever put together. Or simply go right ahead and purchase.

Leave a comment below or subscribe to my blog site to keep up with all my excellent blogs. Cheers to your marketing efforts.

Are you the kind of company that is known, respected, and trusted? It’s challenging to accomplish brand credibility online without first having some presence in that community. That’s where a credible, well-promoted blog comes in. Your ability to communicate with potential customers is vital to online brand credibility in Trinidad and Tobago.

Sharing your knowledge, helping consumers with problems, and providing some insight to your company helps to establish your reputation. If you provide people with an easy way to get to know your company, to benefit from your expertise, and to communicate with you regularly, they will feel more at ease in doing business with you.

There are several things you can do to improve brand credibility through blogging.

Professional appearance: Having a professional looking blog establishes instant credibility. For people conducting an online search, your blog may be the first contact they have with your business. It is that “first impression” that becomes lasting.

To provide some credibility, create a simple and easy to navigate blog. Visuals are nice, but too many are distracting. Too plain and it may not look inviting or professional. You’ll want to include the following:

• Content in an easy to read font, written with shorter paragraphs and headers so people can quickly go to the information they need.
• An archive of previous blogs on the side of the page. When you first begin your blog, this will not be possible, but once you’ve written a few pieces, make it easy for people to find your previous work by topic.
• Access to information about your company and a means for contacting you. Whether your blog is part of a product website, or the main element in a small site, give people access to your background, expertise, or client success stories through easy to find tabs.

Helpful content: This is perhaps the most crucial piece. If what you’re saying has no weight, does not help anyone, or does not provide needed insight for viewers, then you have nothing. Make certain that your content answers a potential customer’s question, in this case, it’s “Can blogging help my brand credibility, and how?” It could be the answer to a simple how-to question, or a “why should I choose you” query.

• Share knowledge. Write about what you know best and cite respected sources. Make it easy to understand without being condescending.
• Use bullet points and lists for easy guides that help people.
• Don’t be afraid to post an occasional piece on you or your company from a more personal perspective. Highlight successes, talk about any trade shows, conferences, or training you are engaged in.

Regularity: With nearly half of all blogs no longer being maintained after a few years, regularity and persistence pays off. If you want to establish your company as solid, caring, knowledgeable, and trustworthy – don’t abandon your customers.

If people are searching for answers, they want to engage with a company that is engaged. Regular postings not only show that you are involved, but will also help bring people to your site through increased SEO. Consider at least posting a weekly blog.

Interact: Brand credibility in Trinidad and Tobago relies on good customer service. If you want people to believe you’ll provide good service, then be willing to respond even before they are a customer. Blogs are a great way to prompt questions and interaction. Whether you have a space for comments, or provide a simple means to contact you, then be ready to respond. Answer questions and engage in conversations with potential customers, and your credibility will rise.

Be seen: No one will know how credible you are if they can’t find your blog. Promoting your blog to increase visibility is key.

• Promote your blog through social media. Providing links to your blog on your social properties is a free and easy way to get viewers. Someone who “liked” you for a promotion may actually engage or convert if they have a reason. That reason could be something they read in your blog.
• Use catchy headlines and an effective keyword strategy to draw readers to your blog.
• Promote your blog everywhere. Have your blog URL on business cards, promotional material, your emails, and on your company website.
• Syndicate your blog. You can read more about this in our post How To get More Viewers For Better Digital Marketing

Brand credibility in Trinidad and Tobago may come most easily after being in business and enjoying good word-of-mouth. It can also come from online recognition as a trusted source, industry leader, or helpful company before anyone has even done business with you.

If you’d like to learn more about blogging for brand credibility, to improve your SEO, and to add to your web development, contact us and we can get you familiar with the program.

A friend sees a wonderful film, and tells you about it with great enthusiasm. Do you go to see it? A friend uses a product or service and raves about it. Do you run out and use it too? If the movie boasts a big star, or the product has great brand credibility, then yes, you probably do.

All the movie- goers, or product users that are happy will also help to create better brand credibility. It’s a delicious cycle of spreading the love. But just how do you go about creating that credibility, trust, or solid reputation?

Create a following

You take time. You plot a course. You woo the old-fashioned way, using old, and new- fangled channels. Once you have earned someone’s loyalty, you don’t stop there. You encourage them to become an advocate.

Social media is an effective place to have others promote you. So is your website. But first you need to create a connection that generates commitment.

Build a base

First, you must make people aware of you. Advertising, creating a website, getting into social media, working your search engine optimization (SEO) launching email campaigns and mobile marketing strategies are all avenues you may have pursued.  Those efforts should be coordinated, and repeated. Keeping your name on people’s minds is the start.

Second, you’ve got to keep them interested. Give them something they haven’t seen or heard. Write a blog that entertains, or educates. Generate helpful posts on social media. Offer coupons or deals in mobile campaigns. Run a contest on your website and promote it on your social media. Now you have them hooked.

Third, encourage purchase or engagement by reaching emotional triggers. Appeal to needs, fears, desires to “belong” to prompt action. Convince people they need what you have, or are missing out if they don’t get it. Use customer statistics to influence behavior.

Fourth,  Make sure what you’re offering lives up to what you promote, and offer incentives for re-purchase. This creates loyalty, and that’s what you want people to feel.

Fifth, Once a consumer is satisfied, and believes in the quality of your offering, they can act as your sales force. Encourage them to spread the word. One study found that if someone “likes” a brand on Facebook, 22% of their friends are likely to buy/use that product. Provide opportunities for people to share your message. Positive reviews and reports help boost brand credibility and spreads the “love” like wildfire.

Put them to work

Online testimonials can do a lot to help further your brand, but you have to get them, and use them effectively. Here are some basic tips to receive, and to make the most out of positive testimonials.

•   Ask. Encourage customers to write a review or testimonial.
•   Provide something in return by crediting them. Hopefully a “thank you”, or a mention is enough enticement.
•   Avoid ‘buying” testimonials with deals, or offers.
•   Display positive reviews in an easy to find location on your site. Don’t bury them. A fresh testimonial headline gets attention.
•   Put the rave review in a tweet, or post it on your Facebook page. A little bit of bragging is a good thing.
•   Ask if you can use the person’s name or even photo to give the testimonial more credibility.

It takes time to create true advocates, not just temporary “friends” who drop you after the deals go away. If you can be patient enough,you can build your brand credibility, then promote it through those loyal customers. Put them to work for you, but don’t forget to keep working for them.

If you’d like to build a solid reputation through online channels, contact us today and we’ll help you build a following.

• The topic most often discussed related to how consumers feel about a product – 69%,
• The quality of customer services was close behind at 55%,
• Also, 40% focus on how they feel about a company, and it’s reputation, as a whole.

• Check your Twitter feed and reply when called for. Be active – join a conversation
• Check your Linkedin profile and Groups. Find some way to engage with this site at least on two occasions a day. You may want to start a discussion, post an interesting article, or make new contacts
• Check your Facebook page and post something of value at least once. Take some time to respond to comments.
• Check Google alerts for competitor information or mentions of your brand.

• Organize your Facebook and Twitter lists for targeted messaging
• Spend an extended period of time on your Linkedin discussions in your Groups.
• Schedule tweets and status updates for the following week to maintain consistency.
• Research new tools and products.

One in five small businesses plan to invest more resources in mobile ads and apps in 2012, are you one of them? And only 10% say they won’t be using social media for promoting their company. So get out your sunglasses, because there is a bright future for mobile marketing in Trinidad and Tobago.

With more mobile devices now being sold than PC’s, it’s no doubt that mobile is hot. But what should warm your marketing soul is that a Nielsen report shows the number of smartphone subscribers using mobile internet has grown 45% since 2010.

It’s not about jumping on the bandwagon, or throwing yourself into something simply because everyone’s doing it now. Getting involved in mobile marketing is simply expected. It’s not the flavor of the month.

Mobile marketing has gone mainstream, especially for retail. The way people use their phones has altered the retail landscape, with shoppers increasingly looking for coupons, deals, and price checks. When it comes to mobile behavior, Google reports some promising numbers:

* 79% of smartphone users use them to help with shopping
* 70% use their device in the store
* 77% contacted a business via mobile

So, hopefully you are warming to the idea of mobile marketing campaigns and what they can do for your business. There are some things to consider, though, for making the most of the strategy. First and foremost, have a mobile-friendly site. Online marketing experts understand the need for treating mobile devices differently from desktops when it comes to web design and messaging.

Try not to think of mobile as a stand- alone marketing tool… integrating other campaigns with mobile will create a consistent, multi-pronged strategy that will cover all the bases. Consider where people are using their phones. Often it’s while they are engaged in other activities, like watching television. Plan campaigns that can bring multiple advertising mediums together.

Before you begin crafting a mobile campaign, consider your focus. It’s very easy to get in the mindset of “what do we want to put out there?” Instead, consider, “what do prospects want to receive?”
Try taking the temperature of the consumer landscape… and remember that 40% of searches are related to location.

And the mobile tool will continue to heat up… a Research and Markets report this year says mobile phone search revenues are expected to reach 8-billion dollars by 2015. So now’s the time to take action. Get help with your mobile marketing in Trinidad and Tobago, or you might get left out in the cold.

It may not be as simple as it seems. Knowing just how social media marketing works, and how best to utilize it, can have a big impact on your social media optimization in Trinidad and Tobago.The following quote out of a recent Convonix social media marketing conference in Mumbai sums it up well. It explains that engagement in social media is more than ads on Facebook or spamming people on Twitter. “It’s a philosophy of being open and interacting with existing, and potential customers”.

There’s no doubt that social media drives much of consumer behavior and influences decisions these days. Consider these statistics.

• Most word of mouth is positive on social media… with 80% of product ratings garnering 4 or 5 out of 5 stars.
• 53% of people on Twitter recommend companies/products in Tweets, with 48% stating their intention to buy.
• 81% received advice from friends through a social site relating to a product purchase, with 74% finding the information influential in their own decisions.

Getting in the game

Developing a plan of action and aligning it with your goals requires assessing your role in the enterprise, and some consideration of why people access social media for business.

• Know the intent of your audience and the reasons they access the various social media channels

• Take stock of your relevance in using Facebook, Twitter, Linked-In and any other platforms
• Understand your industry and competitors and how they are using social media

Once you’ve developed a plan of action, it is vital to integrate your marketing strategy across channels and tie it to your website. Develop a common voice and consistency in your presentation. Conduct a regular, engaging flow of content and commit to monthly reporting of your results.

Monitoring is vital to social media optimization

The statistics above demonstrate the high rate of positive talk on social sites when it comes to reviews…but what if there is a negative review? Don’t fear, instead, use it as an opportunity to address issues. American Express reports 70% of people expect an apology for bad service or support.

If you aren’t monitoring your social media, you miss an opportunity to correct a problem and to keep it from spreading. Go back to the philosophy of being open, and of interacting. Reach out to consumers to have a dialogue, let them be heard, and finally, educate yourself to avoid future problems.

Social media marketing and it’s optimization requires effort, but can truly boost your company’s presence and reputation,and it can generate leads, and inspire new customers and clients. Busy entrepreneurs looking for social media optimization in Trinidad and Tobago may want to hire a firm to develop and conduct a plan… look into it today.

Peer pressure works. I think we have all experienced a moment when we became followers, rather than instigators. But in the business world… leading is your goal. So, why aren’t you invested in social media marketing Trinidad? You may be saying, “we already have a Facebook page”, which is very helpful… but are you in the Twitter game as well? It’s not new… Twitter has been around for 5 years, but the potential for it to help your business grow is only recently being discovered, and who knows how far it could take you.

• 88 of the Fortune Top 100 use Twitter daily.
• 80% of customer service Tweets are negative… so you want to be there to monitor, manage, and respond!

• Expertise – these companies routinely put out quality content and information about their field.
• Longevity – if a company has been around a long time, people believe there must be a reason.
• Social conscience – these days, people want to conduct business with companies that create good will, and are socially responsible.

Contact WSI in Trinidad today (868 390 9251) for your Free Consultation.

Lead Generation is a critical element of a Marketing and Sales strategy because without a continuous stream of leads from your existing customers and new prospects there would be no potential sales.  In a whitepaper titled, Taking Online Lead Generation to the Next Level, Deven Pravin Shah, a WSI Digital Marketing Consultant, included “Develop a  Go To Market Plan“ as a key element of taking your plan to the next level – a summary of the white paper can be found here.

In my  previous post I gave an overview of the fundamentals of Socially Facilitated Marketing and Sales (SFMS) as a Lead Generation strategy and outlined the 10 Foundational Steps for a SFMS Programme.  The 10 Foundational Steps elaborate a “Go To Market Plan“, but they required further articulation and at the point in time it would have caused the post to be too long.

Good News!

Two days ago Vishay Singh of AVAX Consulting was invited by WSI Por Marketing to speak on their Episode 61 Bi-Weekly Community Call about SFMS.  Vishay elaborated on each of the 10 points and I wanted to share this with you so you can take the notes.

Here is the link to the Bi-Weekly Community Call and as a bonus you can view the slide presentation that was used at the webinar the previous week whilst you listen to the show.

Contact WSI in Trinidad today (868 390 9251) for your Free Consultation.