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Archive for the ‘E-mail marketing’ Category

How To Use Internet Tools To Multiply Your Time

Posted by Bernadette Chin Lee On May - 12 - 2013
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Email marketing You don’t have a list to email? Go make friends. Number one rule on Social Sites: Do not pitch your offer/opportunity/business. People do not like to be sold, they like to buy. Be nice and constantly share value. Ask if they will like to be added to your newsletter,or your training guide. Give them a reason why and what value they will get from being on your list. Sending email to your list is best internet marketing tool to multiply your time. You do it once and your message goes to many. Of course you will need an email system like Constant Contact or GVO to manage your email sends. I don’t like the word blasts cause that sounds too spammy. I hate spam. Spamming is sending mail to people who have not asked to receive your mail.

 

Share your message

Video Marketing. People spend more time on You Tube than on television. Network Marketing is all about relationship. It’s no different with online marketing. You tube is the best place to share you with the world. Some people follow you for months before they opt-in to what you share, sell or serve. You have something to say? Say it once on video and people hear you again and again and again. Video is the best internet marketing tool to multiply your time.

Commenting on Twitter. Twitter is a newsfeed social site. Follow like-minded entrepreneurs and retweet, favorite, and expand their tweets. Follow big names in your market niche. Read and learn from them how they use Twitter. Be active and engaging and you never know when you will meet that someone who together with you will multiply your time and income. Social Media is a must for your marketing efforts.

Webinars. Use webinars for sharing and training. You can save them as private to use in the future as a product to sell or save as public since you need to share and display your value and knowledge. According to what your business is record seminars, how to’s, lessons, speeches, training sessions with your clients(you need client’s permission to record).  Whatever your business; you are getting better everyday. You spend money on your training to keep you current. Webinars is an excellent internet marketing tool to multiply your time and secure residual future income. Can you imagine making money five years from now for work that you did today, that took you one hour to record? Personal Motivational Coaches use this method best and I’m sure you have bought something from Anthony Robbins, or Jim Rohn. I love these guys but the one that has helped me the most is Jeffery Coombs.

Syndicating your message. When I found and really understood this tool…my marketing strategies seriously changed and my time was seriously multiplied. There are lots of ways to multiply your time after you do the work once. Social shares, post on forums, make your post into an add, use syndicating tools. The list goes on.

Do the work Once and Market it. For all of the above internet marketing tools: email marketing, video marketing, social media marketing, webinars (which is a type of video marketing but with a difference); the concept of: do the work once and mutiply your time totally applies. You multiply your time by your marketing efforts. Internet tools are what online marketers use to reach their audience. Internet tools allow you to target people who want what you share sell or serve. Using the right internet tools with consistent effort and patience will bring you the results you desire.

Why does McDonald’s sell more coffee than Starbucks? McDonald’s has more points of presence. How do I use that information in my marketing efforts? The more often people see you the more they will remember you and when they are in their buying cycle for your product, service, knowledge, or leverage they will see you and opt in to what you sell, share or serve.

Where can I learn to turn my marketing efforts into results? Best product of MLSP. A package of 14 webinars, assignments, testimonials, bonuses, tracking sheets, an active facebook group that supports and nurtures you. The group works with you and answers your questions in real time. The reasons why you should get this product is endless. Whether you will benefit from it or not is up to you. But wherever you are now, you will be higher and better at the end of this 100 Day Biz Builder Challenge. MLSP is geared towards helping Network Marketers improve their skill and so expand their organisation, but the concepts apply to any businessman who wishes to learn how to market himself or his products and or services.Do you want to learn how to use internet tools?  All that is taught at MLSP applies to all entrepreneurs.

My own short testimony: I was scared of doing anything. I was running after shinning objects constantly.I did blogs for 2 weeks. Then I’d add facebook. Once or twice check out Twitter. Then send out an email. I had no purpose in my actions. In other words I was shooting my arrow without aiming. I went into this Challenge with multiple mentors and I was trying to listen to all of them. I do blogs and videos every week. I time myself on the Social Sites. Everything I do I have a purpose in mind. I conquered my fear and I am on youtube. My purpose: Consistent and patient activity. Slow and steady wins the race. With the knowledge and training from this 100day Biz builder challenge I know I will get to the next level before the next 100 days are over.

http://Tropical7.bizbuildercoachingpro.com/    This link will ask for your name and email. Fill it in and view a short video that will explain more about the best training product ever put together. Or simply go right ahead and purchase.

Leave a comment below or subscribe to my blog site to keep up with all my excellent blogs. Cheers to your marketing efforts.

Increase the Power of Email Marketing in Trinidad and Tobago

Posted by Christopher Chin Lee On March - 25 - 2013
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Are you using an email marketing in Trinidad and Tobago to help grow your business? If so, are you combining it with social media in a cross-channel campaign? According to a recent study from Implix, emails that include social media sharing buttons increase click-through rates (CTR’s) by anywhere from 30-55%.

The numbers

The study, which looked at data from roughly 500 million emails, concluded that increasing the social sharing icons from 1 to 3 is what accounted for the higher CTR. So with numbers like that, why wouldn’t you tie your email marketing to your social properties?

Another benefit of combining the two marketing strategies is that you increase your reach, or the number of people that share your emails. The more people that see your emails, the more new subscribers you may get. Think of it as a means to cover both marketing channels in a way that allows people to engage with you on several levels, and to share your content easily with others.

How to combine

There are several recommended ways to integrate your email marketing with social media.

  • Include social media icons near the top of the email so that they are easy to find.
  • Ask your subscribers to connect with you on social media and to share your email.
  • Create an email detailing a reward program for anyone connecting with your social media. You can offer a discount that increases for the more friends they recommend, or deals, special information, and discounts for anyone signing on.
  • Promote your emails through social media with Tweets or Facebook posts about them and provide a link.
  • Have an email opt-in form on your Facebook page.
  • Promote your email campaigns with SMS. Have people text their number to you in exchange for a promotional email offer.

Give back

Often people won’t act without a possible reward, so offer your subscribers and followers a little something for signing up. The concept of a giveaway is supported by most marketers, and Business2Community agrees. The size of the deal, discount, or giveaway does not matter, but the fact that you are offering one does.

After all, people who have supplied you with their email address, or take time to share your messages with friends on social media, deserve something in return. Remember, it doesn’t have to be large, and it could even be the chance to receive something that is enough.

Testing

Avoid a failed email that doesn’t open in a browser properly or a failed social media link – test your messages. You can always sign up for litmus, a tool that tests email functionality, helps to avoid spam filters, and provides analytics all in one place.

Conclusion

Giving people a choice for how they want to engage with you increases the likelihood that they will stay engaged, buy your product or service, and then continue to share your message. It is possible to increase the power of your email marketing in Trinidad and Tobago. By promoting your emails through social media channels like Facebook and Twitter, or by leading people to your social media by placing social media icons in your email, you cover more ground.

It’s time to get an effective email campaign going, so contact us and we’ll provide a free consultation. We can show you how using a cross-channel campaign can help your business grow.

What You Need to Know About Mobile Email Marketing in Trinidad and Tobago

Posted by Christopher Chin Lee On January - 7 - 2013
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There is no doubt that the mobile email market is growing. But does the fact that more people are using it mean that your mobile email marketing in Trinidad and Tobago will grow?  While there are more targets to reach, what can you do to make sure they pay attention? In this post we will examine the growth, and the strategies you’ll need to take advantage of the increasing numbers of mobile users.

The numbers

According to the technology market resource firm The Radicati Group:

  • The number of mobile email users total 730 million worldwide.
  • 34% of email users access email via mobile.
  • An average growth rate of 6% is predicted over the next 4 years.

Younger email users are making a dramatic shift from web-based email to mobile. A comScore study conducted on previous year’s show mobile email usage jumping 32% with 18-24 year-olds.

These numbers tell us that more and more people continue to go mobile. Reaching those people through email marketing campaigns, though, is more complicated.

The obstacles

Millions of marketing emails may be going out, but the numbers of people actually paying attention to them is just a percentage. Econsultancy reports that an average of 20% of messages are actually opened.

The results also indicate that the open rate depends quite a bit on the industry. Computer, telecom, electronics, media and publishing, along with financial services saw some of the best average open rates. Retail did not fare as well.

What does this tell us about mobile email marketing in Trinidad and Tobago? It’s all in the message.

The solution

The messages that typically come from the industries with higher open rates are informative. The more sales oriented emails tend not to be quite as well received. Take a look at your unsubscribe rates. This will give you a good clue as to the relevancy of your message for most consumers.

The frequency of those mobile email marketing messages may also come into play. While you don’t want consumers to forget about you, you don’t want to send a barrage of emails either. Constant “discount” opportunities or other sales related messages may start to annoy. People accessing email on their mobile don’t have the time or patience to be overwhelmed with messages.

It seems counter-intuitive, since most people love a deal.  However, too many pleas to “buy now with this great deal” can reach a saturation point. I have unsubscribed from companies that won’t leave me alone for any period of time.

Try mixing up the email marketing messages in Trinidad and Tobago by alternating more newsworthy information about your industry, with promotional information. If you have had a high “unsubscribe” rate in the past, try spreading messages out a bit. Make the consumers curious.

Play fair

And about that unsubscribe option, I recently unsubscribed from a site 3 times. We’ll see if that third time is the charm. Meanwhile, I am not likely to want to engage with that company in the future, as I feel duped. Spam complaints are a sore spot. Don’t contribute to the frustration by making your unsubscribe button impossible to find, or worse yet, untrustworthy, as in the case I mentioned above.

Better yet, give consumers a reason to stick with you. Take advantage of the rise in mobile email marketing in Trinidad and Tobago, but don’t take advantage of the consumer. Put thought into your campaign, the message, and the timing. Remember the mindset of the mobile user.

If you would like help in creating a mobile- friendly email marketing campaign in Trinidad and Tobago, contact us and we’ll help you get it right.

Why Integrating Email Marketing in Trinidad and Tobago With Social Media is a Win

Posted by Christopher Chin Lee On October - 8 - 2012
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How do you capture consumers, win their trust, and prompt them to engage, or buy? It’s a process that doesn’t happen overnight. It’s also a  process that can’t be done with a singular strategy. Try combining an email marketing campaign in Trinidad and Tobago with your social media. This kind of cross-channel marketing is proven to be more successful than either campaign waged alone.

Branding your business, or creating an image can’t be accomplished only in the board room. It has to happen with consumers as part of the process. You may have an image set in your mind, and even a plan for putting yourself “out there”. Using email and social media as “partners” can help speed the process, or to at least spread your reach wider. It can also help to shape your image through active engagement.

There are two words that factor in to this two-pronged strategy. They are awareness, and sharing. Heightening brand awareness and spreading your message are two of the most powerful actions, especially when engaging consumers early in the buying cycle.

The buying cycle

People typically move through three stages in the buying cycle. Knowing what to do to reach them at each stage is critical. The three stages are:

  •   Awareness: First recognition of your brand or product, or the first recognition that they have a need.
  •   Consideration: When evaluations are made about possible solutions to fill their need.
  •   Purchase: The point when you have conversion, and success.

A well planned email marketing campaign in Trinidad and Tobago can touch a potential customer in each stage. It is more likely to do so when combined with social media. The reason combining strategies is more effective, is the opportunity to both share your offering with more people, and to generate more leads.

 Include opportunities for people to share your emails with others helps spread your message.  Opportunities to gather potential customers email information can happen through social media events, like contests. It’s a two-way street.

In the awareness stage: Establish your persona through a social media campaign, garner “likes” and offer promotional deals – get people familiar with you and get them on board. If you run a contest, use the opportunity to gather email information to use in an email marketing campaign. Generate emails announcing specials and encourage sharing the emails with others not on your list.

In the consideration stage: Give people a reason to try you out. Email messages and social media postings that not only make offers, but provide helpful information can help sway the decision- making process. Use them to let people know about new developments, new products, and new ways you can help meet their needs. Again, encourage the sharing of information with others you may not otherwise touch.

The purchase stage: Don’t drop the ball here. Once a purchase is made, you have a potential for repeat business. Funnel messages to these customers that not only encourage repeat action, but also prompt sharing. Send a rewarding email message, then encourage them to share a positive review on your social properties.

 Think of them as one

Some of the best campaigns are the ones that seamlessly flow between these two channels. Run an email campaign that provides easy opportunities to retweet, share emails, or engage in other social media activities with your company. Create natural opportunities for people to provide their email information. Let them know you have special messaging through both avenues.

Both email marketing in Trinidad and Tobago, and social media are good channels for reaching consumers at various stages in the buying cycle. Integrating the two means that consumers will wind up doing a lot of the work for you.

Do you use email marketing in Trinidad and Tobago? There are many strategies to use it effectively in conjunction with social media. Reach out to us, and we can set you up with a strategy that maximizes both channels.

Tailor-Made Email Marketing in Trinidad and Tobago

Posted by Christopher Chin Lee On August - 13 - 2012
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Most of us buy our clothes off the rack. Typically, after trying on several styles and sizes, we find something that fits. Or at least it fits well enough. If you find a label that most often fits your body well, you’re more likely to buy it. If you get an article of clothing that’s tailor-made for you – even better. It’s the same with email marketing in Trinidad and Tobago.

Are you expecting your customers to simply “buy off the rack”? If you’re sending the same messages to everyone on your list, then they have to take the time to sort through it. You see, they will only want to read the ones that “fit” them. Eventually, you will just be wasting their time and they’ll want to shop elsewhere.

Just try it on

There’s one way you can provide that tailor-made experience for them, and it’s email segmentation. The process takes time and effort, but creates a more effective email marketing campaign. Recently, Hubspot conducted a survey that revealed just how much people want targeted messages.

  •  38% of respondents mentioned relevance as an important part of an email.
  •  Email lists that are segmented, or targeted to a specific persons needs or interests, it received a higher click-through rate (CRT)

Do you want more proof? An eMarketer study showed that companies that practice email segmentation see a 28% lower opt-out rate. They also enjoy 24% better email deliverability, sales leads, and revenue.

How to assure a good fit

There are a lot of ways you can break down and segment your email marketing in Trinidad and Tobago. If you’re able to put in the time and work, you could subdivide and create specific messages to everyone. That’s not always realistic.

First, try segmenting with the basics of location, or geography. You don’t want emails going to areas you don’t serve, or if you’re primarily in the fur business, you don’t need them ending up in tropical locales.

Know the gender of the person receiving the message. While certain products may cross lines, know if the email regarding a lingerie sale is directed at a woman, or a man looking for a gift.

Segment by age. Much like the first 2 categories, it helps to know the basic demographics of your audience. Certain offering are more appropriate for certain generations.

Design details

Once you’ve conquered the basics, it’s time to stitch together a plan for segmenting across various other categories. Remember though, not all businesses need to go quite as deep, or venture into certain segments. Evaluate where you’ll be most effective. Some divisions can be in the following areas:

  •  Past purchases: Are there any, and how frequent. Is there a cycle?
  •  Purchasing interests: What items or services?
  •  Content interest: What topics do they respond to, or engage with?
  •  Sharing: Do they refer others or write reviews? Should they be targeted with a loyalty program, or asked to become an advocate?
  •  Visitors, or clickers: Do they come to your brick and mortar location, or access you online?

The point is, get to the point with the consumers on your email marketing list. Focus in, and create messaging that speaks directly to them. Sew together something that they will see and want to put on.

Get creative and determine other ways you can segment your email lists for more effective marketing.

Do you segment your email marketing in Trinidad and Tobago? How many different categories can you come up with? Contact us today, and we can help you generate a more effective email marketing campaign.

Inviting Email Marketing In Trinidad and Tobago: Get It Opened

Posted by Christopher Chin Lee On June - 6 - 2012
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The numbers typically don’t lie. There are some from Jupiter Research that says effective email marketing campaigns in Trinidad and Tobago could produce 9 times the revenue of broadcast mailing. Here are some more statistics that should get you to RSVP “yes” to an email campaign:

  •  Email is also credited by 59% of marketers as being the most effective channel for generating sales.
  •  When looking for a deal, email just edges out company websites as where people look for deals from a company they know.

Best Practices
With nearly 80% open rates on permission-based emails, there’s a lot of promising prospects to creating a campaign. Just as with venturing into any marketing territory, though, there are some key factors to keep in mind.

  •  Ask permission before adding consumers to your email list and include ability to opt-out.
  •  Go for quality over quantity when it comes to gathering lists. Accurately targeted smaller lists will get further than a larger, widely cast net.
  •  Personalized emails (names) generate higher response rates.
  •  While brevity has always been touted as the way to go, longer subject lines are OK these days. New research from AlchemyWorx found they are effective when it comes to opening and clicks.
  •  Clean up any existing email lists to eliminate dead-ends and long inactive accounts.  Check your addresses for accuracy, know your bounce rate, particularly the hard bounces for     incorrect emails. Otherwise you could be hurting your campaign. Have subscribers enter their     address twice to confirm.
  •  Offer a value proposition.

Crafting the message
Most people look at the “from” address, then they scan the subject line…. grab them with something that speaks to their motivation to open. Try using words like ‘sale’, ‘offer’, attention’, ‘invitation’, ‘breakthrough’, ‘personalized’. While all of these words may not apply,  find one that does, or use a related term that accurately describes what’s being offered. You’ll need to play around a bit and see what works.
If it’s not a sales related email… make sure the subject line is compelling, or time sensitive – ‘Newsletter Feb 2012′, or ‘important info.’

Yes
Experiment with these components to reach your audience.

  • Try differing the length of subject lines, their tone, their content.
  • Play around with copy size, images, video.
  • Send messages out at different times of day

No

  •  Avoid going on and on about your business, people are busy and look for the quick take. Simply state what you’re offering at the beginning of the message.
  •  Never promise something just to hook your customers in, then provide them with less. If you’re offering free shipping, don’t have numerous exceptions or people will feel duped. Don’t claim your product or service can do something that it can’t.
  •  Try not to overload. Too many graphics and hyperlinks can get in the way of a good message. They may also display incorrectly.
  •  Don’t fumble the connection. If you include a link, be certain it works by testing it out on different operating systems so customers will be directed where you want them.

Once you’ve waged an effective campaign of email marketing in Trinidad and Tobago, you’ll want to evaluate the results. Use real-time tracking to see when emails are opened, analyze where the responses are coming from, and in response to which messages.

Do you open company emails? Do you think they would work for you? Contact us and we can help you develop a plan that will get response.

Email Marketing in Trinidad and Tobago is Even Bigger Than Social Media Marketing

Posted by Christopher Chin Lee On April - 24 - 2012
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The advent of social media seems to have prompted people to do more of what mom always told you to do – share. Recent research, however, shows that email prompts more sharing than social channels. That’s good news if you are considering conducting a campaign in email marketing in Trinidad and Tobago.


Sharing
Marketing Pilgrim posted an ExactTarget 2012 Channel Preference Survey and found that more people shared content with folks they know via email than Facebook, Twitter, or LinkedIn. While those social channels were still utilized for sharing, especially Facebook, the overwhelming numbers posted by email (nearly double) may seem surprising.


There’s a minor difference when it comes to age groups. The 15-17 year-old set used Facebook more often, while statistics for sharing content via email was greater, and steadily increased with age. So what does this mean for you and what you’re trying to accomplish with your online marketing?


Working together
What it doesn’t mean is that you should abandon any social media campaigns. In fact, it was shown that social and email actually work well together as a messaging and brand credibility tool. Some recent stats back that up. Results show that including sharing buttons in emails can increase click rates by as much as 115%. The positive relationship works in reverse as well. Another recent study found that companies responding to customer complaints and compliments on social media, led to customers being more receptive to email campaigns from those companies.


Approaching thoughtfully
People check their email daily, so make it easy to share the content you send, including coupons or deals. Other sharing to promote can include favorable blog mentions or product reviews. Make your sharing option stand out loud and clear.


One thing to remember, if you’re sending out emails to customers or prospects that have supplied their address, but haven’t engaged – reach out in an introductory manner. Remind them how you got their information, and appeal to them to become engaged. Include a message about how you can help them and their friends.


The right message aimed at the right target audience has the potential to go viral, and that could mean higher response rates and increased engagement for your email marketing in Trinidad and Tobago. Combining that with social elements increase your sharing and brings about the conversions you’re looking for.


Have you given up on email campaigns in favor of the social media push? If you’d like to learn more about utilizing an effective email marketing campaign along with your social media, contact us and we can help you make the most of sharing opportunities.

5 Steps For Successful Email Marketing in Trinidad and Tobago

Posted by Christopher Chin Lee On February - 15 - 2012
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There’s a fine line between email marketing that grabs the subscribers attention, and those messages that receive a quick click on the delete button. Getting attention, providing an accurate promise, and certainty of delivery are the keys to a successful email marketing campaign in Trinidad and Tobago.
There are 5 things you can do to improve your chances for success. Much like tips for any messaging, these are the things that seem simple, but often go overlooked.
  1. Attention Grabbing Subject: It all begins here. If you can’t grab readers attention right away, you’re lost. Try using some of these words suggested by majon.com
  • Bonus
  • Breakthrough
  • Clearance
  • Effortless
  • Free Delivery
  • In Minutes
  • Personalized
  • Step-By-Step
While all of these words may not apply, find one that does, or use a related term that boldly expresses the exact, and exciting nature of what’s being offered.
  1. Brevity: Don’t go on and on about your business, people are busy and look for the quick take. Simply state what you’re offering at the beginning of the message.
  2. Be honest: Don’t promise something just to hook your customers in, then provide them with less. If you’re offering free shipping, or a discount, don’t have numerous exceptions or people will feel duped. Don’t claim your product or service can do something that it can’t. If people get something better than they expected, they will tell others. If they are disappointed, they won’t engage again, and, unfortunately, they will likely tell others.
  3. Avoid distractions: Too many graphics and hyperlinks can get in the way of a good message. They may also display incorrectly
  4. Test: If you include a link, be certain it works by testing it out on different operating systems so customers will be directed where you want them.
One important bit of business before you put these email marketing tips into practice, and that’s be sure that your list of addresses is targeted and accurate. When signing up customers for email marketing, be clear about what they’ll be getting. Will it be discounts, product information, or tips? Then be certain you get the correct address. When they are on an opt-in form, have them enter their address twice for accuracy. You don’t want any hard bounces – emails returned for bad, or non-existent addresses.

 

For more information on how to craft an effective email marketing campaign, contact us today and get your eBook of of our in-depth WSI eMail Marketing Strategy Kit, by clicking here now.

Take Online Lead Generation to the Next Level

Posted by Bernadette Chin Lee On July - 17 - 2011
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A summary of a whitepaper produced by: Deven Pravin Shah(WSI Digital Marketing Consultant)

My current strategy isn’t yielding the results I thought it would. How do I keep my competitive edge without squeezing my marketing budget?

Five Ways to Capture New Market Niches

1. Discover your business potential
2. Optimize your current initiatives, maximize your returns
3. Develop a “go-to-market” plan
4. Establish a content strategy
5. Implement a web analytics program

Discover your business potential.

You need to examine your industry market. What is the full potential of your industry?  What is the real demand for your product or service? Check market research and trends for your industry. If you can’t find any official documents the internet can give you a fair idea of what is happening. You just need to dig.  There are a variety of research tools available; many of them are free. Do you see growth in the future? Do you think you can satisfy that growth? Who is your competition and who in your industry is best poised to move with the trends? You can validate your assumptions with online research. Do you know of any new competition? Do you know what your competitors are doing? Are you losing market share to any of these competitors?

The internet enables you to:

1. Expand your reach to people and geographic locations.
2. Learn what related products and services have business potential. Sometimes it’s a matter of changing minor things with your product or service. Or maybe simply changing your message.
3. See new market niches where you can expand.  89% of people search for answers to their questions early in their buying cycle.

Today potential customers search on Google, Yahoo! or Bing to answer their questions. Researching these searches provides a tremendous opportunity to discover who is getting the largest shares of this traffic

Avinash Kaushik brought up an interesting idea. In a brick-and-mortar store, you want to maximize your shelf space. Consider the fact that your product may be sharing a shelf with similar products; you want yours at the front of the shelf. On the Internet, your website is competing with other sites to pop up while searching for an answer to their question, you got an opportunity to capture their attention. Your website helps you with branding, lead generation, online reputation management and also business intelligence, as you get to understand how your customers think.

An in-depth competitive analysis based on real data takes the guesswork out of your marketing strategy. An good analysis can show you:

1. How your competitors are growing their business using the Internet
2. How your website compares to your successful competitors
3. What you can do to gain and retain your competitive advantage
4. Strategic opportunities for your business
5. Evolving customer behavior and preferences
6. How much your options would cost and their potential upsides


Optimize your current initiatives – maximize your returns.

A typical business has the customer life-cycle: get new customers, serve those customers and retain their loyalty, and get more business from current customers.  Seth Godin explains in his book Permission Marketing, good relations with your customer database  is the most important asset a business can have . Get to know them, know what they like, educate them, and cultivate interactivity.  If you have the right tools all this is possible. When done right, you can actually cut down your marketing budget and free resources that you can leverage for other business initiatives. Here are examples of the tools you can develop.

Email Marketing. Promote your product and educate your clientele.

Social Media Channels. Cultivate interactive relationships, and build credibility.

Maximize Returns from Current Marketing Channels. Connect and compliment each of your marketing strategies. Are you taking advantage of tradeshows? Follow up is just as important as being there and showcasing your products and services. Use a website, email marketing and social media to bring more people to you at these events.

Find the opportunity by analyzing your marketing strategies and business goals and get a realistic idea of the potential opportunity for your business. Is this opportunity constrained by any of your past actions or in-actions or your company’s philosophy?

Develop a Go-To-Market Plan

What will help you get over constraints that are coming at you? It may be your website, your advertising, choice of demographics or building exposure in specific areas. A WSI Consultant can help you figure it out.

Focus? What are your business goals for this year? What is the marketing budget? What does it take to serve your customers? What kind of changes can you make immediately? What would make sense to do in the long run? Take all of these questions into consideration. Then pick your battles so your business can grow smoothly.

Establish a Content Strategy

Communication and networking are the two primary components of a business marketing strategy and public relations campaigns. They help give solutions. People are searching because they need your help.

Content Strategy creates information. Social Media Strategy creates conversation, while reducing cost and expands your reach. E-mail marketing cultivates relationship and introduces new ideas. All of this improves your ability to be found by the search engines.Eighty-nine percent of the people using search engines are looking for answers early in the buying cycle. Be the one to answer the questions and you’ll do wonders for your brand, PR and lead generation.

Your website is the glue that holds your marketing together. It’s a key component of a content strategy. Use its 24/7 presence to leverage advertising, social media interactions, email marketing, tradeshows or any other offline marketing initiative. Your website is a critical piece in your search engine strategy.
Use analysis based on real data before deciding which media will be the most effective for your content strategy. Don’t go by hunches. How much time do you spend creating customer support documentation and answering calls? How well are you able to leverage it for branding, lead generation and relationships?

Implement a Web Analytics System

Common goals of a Website: E-commerce, Questions and Answers, Lead Generation(driving traffic to your website), communication and support, and of course lower costs.

With your business goals in mind  use the information from your website to decide which strategy right now will serve you the best results.
Web analytics provides you with an excellent opportunity to capture data. But that’s only the start.
1. Filter the data for different criteria. That gives meaningful insights for marketing.
2. How does a customer behave on your website? Learn that and you will know how to sell better. It’s also a powerful intelligence tool that you can leverage for business strategy and growth.
3. Define goals for your website. Compare different traffic sources and marketing channels. See customized reports that show clearly how they are helping to achieve your goals.
Ask your WSI Consultant for more on this.

Summary

Find a small market niche that your company can handle easily. Leverage current marketing channels to attract their attention. Augment strategies that will expand your reach. Use web analytics to measure. Have a WSI Consultant help you to understand how your customers behave and think. With that you will be able to see, capture and sustain market niches.

9 Easy Online Marketing Strategies for a New Product Launch

Posted by Bernadette Chin Lee On July - 2 - 2011
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Launching products in today’s world can be very exciting and creative. There are so many options. And of  course mix online strategies with offline strategies when marketing your products. Mix expensive and inexpensive marketing strategies. Do like Blend It and Old Spice and market on you tube. Let the public do the sharing  for you.

Take marketing into your own hands in 9 easy steps.

Traditional methods are not ancient yet. They still have purpose when it comes to getting new information out there. Work hard on making the content of your release newsworthy. Don’t discount other traditional launch methods like trade shows, speaking forums, promotional events, and direct mail.

Search Engine Optimization. To launch a product online people must have somewhere to go and find more information so a home base like a search friendly website or blog is necessary. Consider a product specific landing page that features photos, descriptions and/or video. Build an online content library to share your news. There are paid services such as PR Newswire, PRWeb, and PitchEngine or free services such as: Free Press Release and PR Log.

E-Mail Marketing. A fantastic way to strengthen your relationship with people whom you already have connections. Your e-mail campaign should be  at regularly timed intervals to keep your product or service top-of-mind.

Online Advertising. Pay per Click on both Google and Facebook can target traffic that are already searching for products or services that you provide.

Social Networks. Inform your fans or followers what you are doing. Keep them informed as to what is new and when it is coming. Optimize these portals by keeping your community up-to-date on your product. Online users are on social portals looking for reviews and referrals of products and services which they are ready to buy.

Geolocation. In Trinidad and Tobago geolocation tools like Foursquare and Facebook Places are available. Google Places is not here yet. Offer special deals to your business’ mayor, and  promotions to your best customers. You want to create buzz for your new product. It’s like creating that initial shock on the sea bed and allowing the tidal wave to run its course.

Blogger Outreach. Blogging has grown tremendously in the last five years. Bloggers who have active communities show traffic numbers that are mind boggling. There are several bloggers in every industry. Find them and have them review your product or service. One thing to keep in mind: Treat them with the same respect as you would a tradional journalist.

Social media Influences. Research, locate and understand the most active social media users in your target markets. These people have viewers, listeners, and followers. Do not expect the payoff to be immediate, but a well established relationship can lead to valuable long-term opportunities. You can find such influencers using tools such as Twitter Grader and Klout.

Online Retail Sites. Advertising on sites such as Amazon, eBay, and Google Product Search will make your product readily found when  searched by people that already identify themselves as buyers.

Conclusion. With creativity and research businesses today are in a great position to maximize social media tools. With a little help from us we can execute a social/online strategy which compliments your traditional marketing and public relation programs.

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