You’ve determined why you want to engage in social media marketing in Trinidad and Tobago, you have even laid out the basic plan of attack. But have you considered what your involvement will yield, and how best to not only analyze it, but to keep it on target?
Take a moment to ponder what social media is about… it’s sharing. That sharing could encompass opinions, experiences, even facts people have gathered regarding a given topic. Think of it as a two-way street. It’s not just you putting out posts hoping they’ll be read, even acted upon. It’s also about a flow of information to you. Which of that information is useful to you, and how will you respond to it? Your answers to those questions should become an integral part of your social media marketing plans.
Getting warm and fuzzy
There are many ways of looking at social responses from consumers, one of them is sentiment. Being able to understand the feelings in what people are saying about your company or brand can give you valuable insight to whether or not you’re on the right track with all of your online marketing. Some people’s feelings are generated from an experience and may seem hard to change. It is possible, though, to influence those sentiments if you understand how it is they came to that feeling.
For more on the use of sentiment data, check out this on the Sentiment Analysis Symposium
Staying involved
However, you won’t know what people are feeling, or saying about you if you aren’t keeping up with your social media channels. Keeping track of your accounts, monitoring what’s being said, and responding when appropriate, requires a time commitment as well as an organized approach.
Social Media Today lays out some ideas about scheduling your social media work that could help keep you on track. Here we have a quick take on what they suggest.
There are certain platforms that require more frequent attention, so twice each day you should:
- Check your Twitter feed and reply when called for. Be active – join a conversation
- Check your Linkedin profile and Groups. Find some way to engage with this site at least on two occasions a day. You may want to start a discussion, post an interesting article, or make new contacts
- Check your Facebook page and post something of value at least once. Take some time to respond to comments.
- Check Google alerts for competitor information or mentions of your brand.
At least once a week you will want to spend some time on these activities:
- Organize your Facebook and Twitter lists for targeted messaging
- Spend an extended period of time on your Linkedin discussions in your Groups.
- Schedule tweets and status updates for the following week to maintain consistency.
- Research new tools and products.
Don’t forget to also schedule a day to respond to blog comments and check analytics to determine blog and website traffic.
For information on how we can help you build a strategy for your social media marketing in Trinidad and Tobago, contact us today.
