Get solutions before you run out of people to talk to.

I joined a Network Marketing Company, ran through my friends and family list, ran through my business lists, I talked to everyone who entered my 3-foot zone looking for mlm success.

Every time I went into a store I spent one and half hours, not shopping, but prospecting. If this is you, read on and I’ll tell you how to get mlm success…

Change the process of how you prospect. Learn how marketing truly works. Change the words you use. Learn the psychology of Marketing. Connect with leaders and copy them.  Most successful online network marketers  either passed through this system or still is connected to this system: MLSP. Hats off to MLSP and its founders, fantastic leaders.

Cold Market Prospecting can be very lucrative. Cold Market Prospecting simply means you do not know the prospect until you introduce yourself or they come knocking at your Cyberspace door: blog, You Tube account, or social sites. When people ask to connect with you online they have pretty much qualified themselves. They want to know more. They like what they see. Something you said on your channel resonated with them, or simply they noticed you and were curious. They are in your space and listening. For everything you learn there are a thousand new networkers who don’t know it. Share and teach. You can have success for your mlm company if you connect with loads of hardworking networkers who want success but not sure what they are missing.

When you are in your cold market attract people by what you post. Know your goal and post accordingly. There is a way to get people to notice your posts but that is a whole different topic. Capture your cold market prospects’ contact information with a Landing Page. Offer them FREE valuable solutions in exchange for their contact information. This free information will hopefully solve their mlm struggles. Most network marketers don’t know why they are struggling. All they know is they need to reap the compensation plan that was promised to them when they signed in. Am I hitting you in the guts? Read on.

Cold Market Prospecting is a massive market. Everyday thousands of people all over the world join mlm companies. Lots of distributors have not a clue what to do next. Most sponsors are in the same boat. The hardworking networkers search online for solutions. Thousands of hardworking networkers need help to build their organisation. They want people to talk to, to sell to, to join their group. They need help to manage their group. They need to have a simple duplicable system that increases the probability of success for their new reps. They need simple affordable products they can sell to support their marketing and training expenses. MLSP is a system built by marketers for marketers. All can win. The variable in your equation to success is you and your consistent patient actions. Take the focus off what you want and go find people who want what you already have (MLSP will give you what you need) Are you still reading?…

Success in Cold Market Prospecting depends on your ability to stop thinking how to make it happen. Stop talking. Stop pitching your primary. Stop telling your story first. Listen more. Ask Questions. Asking questions keep you in control of the conversation and puts you in a position of authority. The questions you ask starts at their story, their why. The questions end with how much are they willing to sacrifice time and money to attain their dreams.

SO, do you wanna know my excellent platform that has everything you need for your mlm success story? Max out the power of the internet to get the dream you visioned when you signed into your mlm company? Is $2 going to break your bank?

http://Tropical7.bizbuilderacademy.com/

Check out the video link:  mlm success with cold market prospecting

Email marketing You don’t have a list to email? Go make friends. Number one rule on Social Sites: Do not pitch your offer/opportunity/business. People do not like to be sold, they like to buy. Be nice and constantly share value. Ask if they will like to be added to your newsletter,or your training guide. Give them a reason why and what value they will get from being on your list. Sending email to your list is best internet marketing tool to multiply your time. You do it once and your message goes to many. Of course you will need an email system like Constant Contact or GVO to manage your email sends. I don’t like the word blasts cause that sounds too spammy. I hate spam. Spamming is sending mail to people who have not asked to receive your mail.

Video Marketing. People spend more time on You Tube than on television. Network Marketing is all about relationship. It’s no different with online marketing. You tube is the best place to share you with the world. Some people follow you for months before they opt-in to what you share, sell or serve. You have something to say? Say it once on video and people hear you again and again and again. Video is the best internet marketing tool to multiply your time.

Commenting on Twitter. Twitter is a newsfeed social site. Follow like-minded entrepreneurs and retweet, favorite, and expand their tweets. Follow big names in your market niche. Read and learn from them how they use Twitter. Be active and engaging and you never know when you will meet that someone who together with you will multiply your time and income. Social Media is a must for your marketing efforts.

Webinars. Use webinars for sharing and training. You can save them as private to use in the future as a product to sell or save as public since you need to share and display your value and knowledge. According to what your business is record seminars, how to’s, lessons, speeches, training sessions with your clients(you need client’s permission to record).  Whatever your business; you are getting better everyday. You spend money on your training to keep you current. Webinars is an excellent internet marketing tool to multiply your time and secure residual future income. Can you imagine making money five years from now for work that you did today, that took you one hour to record? Personal Motivational Coaches use this method best and I’m sure you have bought something from Anthony Robbins, or Jim Rohn. I love these guys but the one that has helped me the most is Jeffery Coombs.

Syndicating your message. When I found and really understood this tool…my marketing strategies seriously changed and my time was seriously multiplied. There are lots of ways to multiply your time after you do the work once. Social shares, post on forums, make your post into an add, use syndicating tools. The list goes on.

Do the work Once and Market it. For all of the above internet marketing tools: email marketing, video marketing, social media marketing, webinars (which is a type of video marketing but with a difference); the concept of: do the work once and mutiply your time totally applies. You multiply your time by your marketing efforts. Internet tools are what online marketers use to reach their audience. Internet tools allow you to target people who want what you share sell or serve. Using the right internet tools with consistent effort and patience will bring you the results you desire.

Why does McDonald’s sell more coffee than Starbucks? McDonald’s has more points of presence. How do I use that information in my marketing efforts? The more often people see you the more they will remember you and when they are in their buying cycle for your product, service, knowledge, or leverage they will see you and opt in to what you sell, share or serve.

Where can I learn to turn my marketing efforts into results? Best product of MLSP. A package of 14 webinars, assignments, testimonials, bonuses, tracking sheets, an active facebook group that supports and nurtures you. The group works with you and answers your questions in real time. The reasons why you should get this product is endless. Whether you will benefit from it or not is up to you. But wherever you are now, you will be higher and better at the end of this 100 Day Biz Builder Challenge. MLSP is geared towards helping Network Marketers improve their skill and so expand their organisation, but the concepts apply to any businessman who wishes to learn how to market himself or his products and or services.Do you want to learn how to use internet tools?  All that is taught at MLSP applies to all entrepreneurs.

My own short testimony: I was scared of doing anything. I was running after shinning objects constantly.I did blogs for 2 weeks. Then I’d add facebook. Once or twice check out Twitter. Then send out an email. I had no purpose in my actions. In other words I was shooting my arrow without aiming. I went into this Challenge with multiple mentors and I was trying to listen to all of them. I do blogs and videos every week. I time myself on the Social Sites. Everything I do I have a purpose in mind. I conquered my fear and I am on youtube. My purpose: Consistent and patient activity. Slow and steady wins the race. With the knowledge and training from this 100day Biz builder challenge I know I will get to the next level before the next 100 days are over.

http://Tropical7.bizbuildercoachingpro.com/    This link will ask for your name and email. Fill it in and view a short video that will explain more about the best training product ever put together. Or simply go right ahead and purchase.

Leave a comment below or subscribe to my blog site to keep up with all my excellent blogs. Cheers to your marketing efforts.

A philosophy where what you do and what you say will solve a prospect’s challenges and problems. A system created to solve most marketers’ challenges and pain of generating more traffic, more leads, and ultimately more sales.

Several Marketing Strategy Philosophies: Interruption Marketing. Permission Marketing. Internet Marketing. Attraction Marketing. We endorse the last three. Interruption Marketing is what you get from Billboards, NewsPapers, Radio, Flashy Ads while you browse the internet. Permission Marketing and Internet Marketing mainly base their strategy on having people Opt into your feeds of information, stories,  and how to’s, all surrounding their service or product. Attraction Marketing comes  from Mike Dillard’s book Magnetic Sponsoring. Mike is a network marketer and his one line to explain his MLM marketing system is this thought “If you want to sell drills, show people how to get the hole they want. Then provide the ‘best drill’ that will give them that hole.” In other words lead with value.

Most home business entrepreneurs have this wow idea of how to make money. They set up their business and then … Reality sets in. How do I get people to see, to listen, to want, what I have to sell? Then they figure they need to market their home business. Here comes the next major problem of most home business entrepreneurs. They have no cash left. “How can I market my home business to get more leads without a serious marketing budget?” Learn Attraction Marketing secrets or get the right network marketing tools. There are costs involved but nothing compared to other marketing solutions. The learning is in your head, not your employee’s who may leave you next year after you train her. Maybe you are reading this article before you made that investment into a brick and mortar business. You still have time to learn and implement marketing into your overall start-up budget.

If your home business is network marketing you may now be at the point of realising you have major problems. You have no business acumen. You have no marketing skills. You have no idea, other than search,  how to use the internet to generate traffic, leads and ultimately sales for your business. If you were to click on the link below and relax for the next hour while master leader Brian Finale takes you through why he created a system for marketers by marketers. Brian  will show you that with this attraction marketing system, you will be able to: as you learn to generate CASH.  Every time you learn something there are more than one thousand people who do not know what you now know. Learn and Earn. Learn and Teach.

This Attraction Marketing System will teach you how to use the internet to fill your sales funnel. You will learn how to create leads and generate the income of your desire. You will achieve the dreams you signed up for. You can build your long-term residual income that was promised to you by your primary network marketing company. You signed into network marketing because they promised a dream car, or a dream home, or a dream vacation. They also promised time freedom. They promised 2-4 years of working massive numbers to reach your income goal. With this attraction marketing system, if you do as you are told, you can achieve all of the above in the same time frame or less. The best part. The Best Part you will not be TIED TO YOUR DOWNLINE. You will have freedom. What ever your team needs is provided by the network marketing system. Whatever network marketing tools you need, it is in the marketing system.

An MLM Massacre: 97% of MLM’ers make under $10.00 per week!
Come join the 3%: (http://www.SevenFigureMasterMindTeam.com/Tropical7)

Click on the embedded codes for your solutions. leave a comment. I will get back to you. Click on the above link and say good-bye to your frustrations,

Bernadette Chin Lee

• Check your Twitter feed and reply when called for. Be active – join a conversation
• Check your Linkedin profile and Groups. Find some way to engage with this site at least on two occasions a day. You may want to start a discussion, post an interesting article, or make new contacts
• Check your Facebook page and post something of value at least once. Take some time to respond to comments.
• Check Google alerts for competitor information or mentions of your brand.

• Organize your Facebook and Twitter lists for targeted messaging
• Spend an extended period of time on your Linkedin discussions in your Groups.
• Schedule tweets and status updates for the following week to maintain consistency.
• Research new tools and products.

Contact WSI in Trinidad today (868 390 9251) for your Free Consultation.

Lead Generation is a critical element of a Marketing and Sales strategy because without a continuous stream of leads from your existing customers and new prospects there would be no potential sales.  In a whitepaper titled, Taking Online Lead Generation to the Next Level, Deven Pravin Shah, a WSI Digital Marketing Consultant, included “Develop a  Go To Market Plan“ as a key element of taking your plan to the next level – a summary of the white paper can be found here.

In my  previous post I gave an overview of the fundamentals of Socially Facilitated Marketing and Sales (SFMS) as a Lead Generation strategy and outlined the 10 Foundational Steps for a SFMS Programme.  The 10 Foundational Steps elaborate a “Go To Market Plan“, but they required further articulation and at the point in time it would have caused the post to be too long.

Good News!

Two days ago Vishay Singh of AVAX Consulting was invited by WSI Por Marketing to speak on their Episode 61 Bi-Weekly Community Call about SFMS.  Vishay elaborated on each of the 10 points and I wanted to share this with you so you can take the notes.

Here is the link to the Bi-Weekly Community Call and as a bonus you can view the slide presentation that was used at the webinar the previous week whilst you listen to the show.

Contact WSI in Trinidad today (868 390 9251) for your Free Consultation.

Contact WSI in Trinidad today (868 390 9251) for your Free Consultation.

In a recent presentation, Vishay Singh of Avax Consulting put forward the idea of Socially Facilitated Marketing and Sales. He premised the idea on the following thought by Larry Norman:

“I’m fishing for men (customers and prospects) with a certain kind of bait, and the bait that I am offering is not a candy; it’s a very specific thing that I’m offering, which is a deep gospel and a deep conversion.”

He went on to define Socially Facilitated Marketing and Sales as “the new online layer that needs to be added to businesses that feeds the business with strategic information and measurements … that opens up new relationships and customer interactions.”

He identified the key components of this new online layer as:

• Online Rpeutation Management (ORM)
• Customer Relationship Management (CRM)
• Business Analytics
• New Tools
• New Training for the Sales Force

He clarified that it is not just about the “how to use” the tools such as Facebook, Twitter, LinkedIn and YouTube, but involved the development of a strategy that “marries” traditional off line marketing strategies with online strategies. In his words,

It “is the ability to forge a seamless link between offline and online marketing by” integrating the following elements:

• The 5P’s (Product, Price, Place, Promotion, People),
• The 4C’s (Customer Solution, Customer Cost, Convenience, Communication),
• The 7 Step Traditional Sales Process (Pre Approach, Approach, Needs Assessment, Presentation, Meeting Objectives, Getting Commitment, Follow Up) and
• Dovetailing it with the Customer Buying Process.

Arising out of the aforementioned thoughts, he listed the 10 Foundational Steps for a Socially Facilitated Marketing and Sales Programme as:

1. Define and know your Goals
2. Build your Organization as a Team
3. Online Reputation Management (ORM) Plan
4. Understanding the Competitive Landscape
5. Knowledge Harvesting of Relevant and Current Knowledge
6. Development of appropriate Policies
7. Determine and Pilot Specific Marketing Initiatives
8. Performance Measurement and Reporting
9. Integrated Sales Approach – Getting to the final desired conversion
10. Return on Investment (ROI ) – It’s not only about the money!

In terms of the central tool, the foundational stone, on which these 10 Foundation Steps would rest, is a Blog – “Utilize a Blog as your SFM&S Cast Page, as the link between your Social Media layer and your Search layer.”  Here is the infographic that Vishay used to illustrate his point:

The Rational: Fundamentally, for B2B, Blogs can generate 67% more leads per month than those who do not Blog and even more for B2C.

Developing an SFM&S Programme can give your company that competitive edge.  Contact WSI in Trinidad today (868 390 9251) for your Free Consultation.

A summary of a whitepaper produced by: Deven Pravin Shah(WSI Digital Marketing Consultant)

My current strategy isn’t yielding the results I thought it would. How do I keep my competitive edge without squeezing my marketing budget?

Five Ways to Capture New Market Niches

1. Discover your business potential
2. Optimize your current initiatives, maximize your returns
3. Develop a “go-to-market” plan
4. Establish a content strategy
5. Implement a web analytics program

Discover your business potential.

You need to examine your industry market. What is the full potential of your industry?  What is the real demand for your product or service? Check market research and trends for your industry. If you can’t find any official documents the internet can give you a fair idea of what is happening. You just need to dig.  There are a variety of research tools available; many of them are free. Do you see growth in the future? Do you think you can satisfy that growth? Who is your competition and who in your industry is best poised to move with the trends? You can validate your assumptions with online research. Do you know of any new competition? Do you know what your competitors are doing? Are you losing market share to any of these competitors?

The internet enables you to:

1. Expand your reach to people and geographic locations.
2. Learn what related products and services have business potential. Sometimes it’s a matter of changing minor things with your product or service. Or maybe simply changing your message.
3. See new market niches where you can expand.  89% of people search for answers to their questions early in their buying cycle.

Today potential customers search on Google, Yahoo! or Bing to answer their questions. Researching these searches provides a tremendous opportunity to discover who is getting the largest shares of this traffic

Avinash Kaushik brought up an interesting idea. In a brick-and-mortar store, you want to maximize your shelf space. Consider the fact that your product may be sharing a shelf with similar products; you want yours at the front of the shelf. On the Internet, your website is competing with other sites to pop up while searching for an answer to their question, you got an opportunity to capture their attention. Your website helps you with branding, lead generation, online reputation management and also business intelligence, as you get to understand how your customers think.

An in-depth competitive analysis based on real data takes the guesswork out of your marketing strategy. An good analysis can show you:

1. How your competitors are growing their business using the Internet
2. How your website compares to your successful competitors
3. What you can do to gain and retain your competitive advantage
4. Strategic opportunities for your business
5. Evolving customer behavior and preferences
6. How much your options would cost and their potential upsides

Optimize your current initiatives – maximize your returns.

A typical business has the customer life-cycle: get new customers, serve those customers and retain their loyalty, and get more business from current customers.  Seth Godin explains in his book Permission Marketing, good relations with your customer database  is the most important asset a business can have . Get to know them, know what they like, educate them, and cultivate interactivity.  If you have the right tools all this is possible. When done right, you can actually cut down your marketing budget and free resources that you can leverage for other business initiatives. Here are examples of the tools you can develop.

Email Marketing. Promote your product and educate your clientele.

Social Media Channels. Cultivate interactive relationships, and build credibility.

Maximize Returns from Current Marketing Channels. Connect and compliment each of your marketing strategies. Are you taking advantage of tradeshows? Follow up is just as important as being there and showcasing your products and services. Use a website, email marketing and social media to bring more people to you at these events.

Find the opportunity by analyzing your marketing strategies and business goals and get a realistic idea of the potential opportunity for your business. Is this opportunity constrained by any of your past actions or in-actions or your company’s philosophy?

Develop a Go-To-Market Plan

What will help you get over constraints that are coming at you? It may be your website, your advertising, choice of demographics or building exposure in specific areas. A WSI Consultant can help you figure it out.

Focus? What are your business goals for this year? What is the marketing budget? What does it take to serve your customers? What kind of changes can you make immediately? What would make sense to do in the long run? Take all of these questions into consideration. Then pick your battles so your business can grow smoothly.

Establish a Content Strategy

Communication and networking are the two primary components of a business marketing strategy and public relations campaigns. They help give solutions. People are searching because they need your help.

Content Strategy creates information. Social Media Strategy creates conversation, while reducing cost and expands your reach. E-mail marketing cultivates relationship and introduces new ideas. All of this improves your ability to be found by the search engines.Eighty-nine percent of the people using search engines are looking for answers early in the buying cycle. Be the one to answer the questions and you’ll do wonders for your brand, PR and lead generation.

Your website is the glue that holds your marketing together. It’s a key component of a content strategy. Use its 24/7 presence to leverage advertising, social media interactions, email marketing, tradeshows or any other offline marketing initiative. Your website is a critical piece in your search engine strategy.
Use analysis based on real data before deciding which media will be the most effective for your content strategy. Don’t go by hunches. How much time do you spend creating customer support documentation and answering calls? How well are you able to leverage it for branding, lead generation and relationships?

Implement a Web Analytics System

Common goals of a Website: E-commerce, Questions and Answers, Lead Generation(driving traffic to your website), communication and support, and of course lower costs.

With your business goals in mind  use the information from your website to decide which strategy right now will serve you the best results.
Web analytics provides you with an excellent opportunity to capture data. But that’s only the start.
1. Filter the data for different criteria. That gives meaningful insights for marketing.
2. How does a customer behave on your website? Learn that and you will know how to sell better. It’s also a powerful intelligence tool that you can leverage for business strategy and growth.
3. Define goals for your website. Compare different traffic sources and marketing channels. See customized reports that show clearly how they are helping to achieve your goals.
Ask your WSI Consultant for more on this.

Summary

Find a small market niche that your company can handle easily. Leverage current marketing channels to attract their attention. Augment strategies that will expand your reach. Use web analytics to measure. Have a WSI Consultant help you to understand how your customers behave and think. With that you will be able to see, capture and sustain market niches.