WSI www Experts Trinidad and Tobago

A philosophy where what you do and what you say will solve a prospect’s challenges and problems. A system created to solve most marketers’ challenges and pain of generating more traffic, more leads, and ultimately more sales.

Several Marketing Strategy Philosophies: Interruption Marketing. Permission Marketing. Internet Marketing. Attraction Marketing. We endorse the last three. Interruption Marketing is what you get from Billboards, NewsPapers, Radio, Flashy Ads while you browse the internet. Permission Marketing and Internet Marketing mainly base their strategy on having people Opt into your feeds of information, stories,  and how to’s, all surrounding their service or product. Attraction Marketing comes  from Mike Dillard’s book Magnetic Sponsoring. Mike is a network marketer and his one line to explain his MLM marketing system is this thought “If you want to sell drills, show people how to get the hole they want. Then provide the ‘best drill’ that will give them that hole.” In other words lead with value.

Most home business entrepreneurs have this wow idea of how to make money. They set up their business and then … Reality sets in. How do I get people to see, to listen, to want, what I have to sell? Then they figure they need to market their home business. Here comes the next major problem of most home business entrepreneurs. They have no cash left. “How can I market my home business to get more leads without a serious marketing budget?” Learn Attraction Marketing secrets or get the right network marketing tools. There are costs involved but nothing compared to other marketing solutions. The learning is in your head, not your employee’s who may leave you next year after you train her. Maybe you are reading this article before you made that investment into a brick and mortar business. You still have time to learn and implement marketing into your overall start-up budget.

If your home business is network marketing you may now be at the point of realising you have major problems. You have no business acumen. You have no marketing skills. You have no idea, other than search,  how to use the internet to generate traffic, leads and ultimately sales for your business. If you were to click on the link below and relax for the next hour while master leader Brian Finale takes you through why he created a system for marketers by marketers. Brian  will show you that with this attraction marketing system, you will be able to: as you learn to generate CASH.  Every time you learn something there are more than one thousand people who do not know what you now know. Learn and Earn. Learn and Teach.

This Attraction Marketing System will teach you how to use the internet to fill your sales funnel. You will learn how to create leads and generate the income of your desire. You will achieve the dreams you signed up for. You can build your long-term residual income that was promised to you by your primary network marketing company. You signed into network marketing because they promised a dream car, or a dream home, or a dream vacation. They also promised time freedom. They promised 2-4 years of working massive numbers to reach your income goal. With this attraction marketing system, if you do as you are told, you can achieve all of the above in the same time frame or less. The best part. The Best Part you will not be TIED TO YOUR DOWNLINE. You will have freedom. What ever your team needs is provided by the network marketing system. Whatever network marketing tools you need, it is in the marketing system.

An MLM Massacre: 97% of MLM’ers make under $10.00 per week!
Come join the 3%: (http://www.SevenFigureMasterMindTeam.com/Tropical7)

Click on the embedded codes for your solutions. leave a comment. I will get back to you. Click on the above link and say good-bye to your frustrations,

Bernadette Chin Lee

• PC users can easily select items and navigate your web page with the click of a mouse, but tablet users may find it more difficult. The tapping and swiping required to accomplish tasks on a tablet can make one feel “fumble-fingered” when trying to make precise moves. Make certain you tailor your page with larger buttons so users don’t wind up on the wrong screen when making their selection. Test your page to be sure it’s easy to use.

• The iPad doesn’t support Adobe Flash, so if your site relies on that tool, you’ll need to find an alternative for your tablet storefront.

• As the statistics from IBM reflect, more people sitting down with a tablet are ready to buy. Make the process from browsing to buying a simple one. The faster and easier the steps, the higher the likelihood users will stay with it, and complete the sale.

• Buttons – avoid the boring… instead of “submit” describe what they’re accomplishing with the click, like “get the coupon”
• Directional Cues – lead your visitors to the form, or wherever you want them to go. Arrows are obvious… but subtlety works too, try an image of a person looking towards the spot where you want to direct traffic.
• Forms – keep them short and be sure the information required is proportional to the give-away.
• Mobile – make it mobile friendly and size appropriate.
• Progressive profiling – Use the forms on your site to help build prospect files. Try asking new questions each time someone returns to your landing page. Develop a nurture program.
• Targeted – make the landing page ad specific and traffic source specific so it will meet the needs and expectations of your visitors.

One in five small businesses plan to invest more resources in mobile ads and apps in 2012, are you one of them? And only 10% say they won’t be using social media for promoting their company. So get out your sunglasses, because there is a bright future for mobile marketing in Trinidad and Tobago.

With more mobile devices now being sold than PC’s, it’s no doubt that mobile is hot. But what should warm your marketing soul is that a Nielsen report shows the number of smartphone subscribers using mobile internet has grown 45% since 2010.

It’s not about jumping on the bandwagon, or throwing yourself into something simply because everyone’s doing it now. Getting involved in mobile marketing is simply expected. It’s not the flavor of the month.

Mobile marketing has gone mainstream, especially for retail. The way people use their phones has altered the retail landscape, with shoppers increasingly looking for coupons, deals, and price checks. When it comes to mobile behavior, Google reports some promising numbers:

* 79% of smartphone users use them to help with shopping
* 70% use their device in the store
* 77% contacted a business via mobile

So, hopefully you are warming to the idea of mobile marketing campaigns and what they can do for your business. There are some things to consider, though, for making the most of the strategy. First and foremost, have a mobile-friendly site. Online marketing experts understand the need for treating mobile devices differently from desktops when it comes to web design and messaging.

Try not to think of mobile as a stand- alone marketing tool… integrating other campaigns with mobile will create a consistent, multi-pronged strategy that will cover all the bases. Consider where people are using their phones. Often it’s while they are engaged in other activities, like watching television. Plan campaigns that can bring multiple advertising mediums together.

Before you begin crafting a mobile campaign, consider your focus. It’s very easy to get in the mindset of “what do we want to put out there?” Instead, consider, “what do prospects want to receive?”
Try taking the temperature of the consumer landscape… and remember that 40% of searches are related to location.

And the mobile tool will continue to heat up… a Research and Markets report this year says mobile phone search revenues are expected to reach 8-billion dollars by 2015. So now’s the time to take action. Get help with your mobile marketing in Trinidad and Tobago, or you might get left out in the cold.

• Expertise – these companies routinely put out quality content and information about their field.
• Longevity – if a company has been around a long time, people believe there must be a reason.
• Social conscience – these days, people want to conduct business with companies that create good will, and are socially responsible.

If interested in  Mobile Websites or Mobile Apps please call 320-9347
The internet is a great tool for knowing who is searching for you and what they are looking for. Web analytics on a website is important for you, the website owner, to be able to define internet marketing strategies and make well-informed marketing decisions. Web Analytics help you to see real time trends;e.g.  what is the preferred brand and the preferred model of the products you sell. Web Analytics also tell you where people are coming from and how they found you. Google search data will tell how many searches are done on a smartphone versus computer.
Here is how search works people type in a product or service that you sell. If your site is well optimized with keyword-rich content, you will show up on a google search. If your website is active (new content, daily backlinks) and hundreds of other algorithms, google will like you, and you will rank high. Last year people were concerned about ranking first. Today you need to occupy the whole of first page especially above the fold.
Here is how people buy: they search the internet for information, prices, deals, or location. Basically they research.  If you rank on the first page of google and are above the fold people are likely to come visit your site. If your site is user friendly/navigable and they are happy with the information you provide. They may buy now, call you, or come back later.
I did some research for mobile devices retail shops. Here is a comparative sneak peak of who is using their smartphone to perform a Google searche vs the traditional computer:

Here is the great news: for those of you who have a website, we at WSI Internet Marketing Trinidad and Tobago can get a mobile website up and functional in three weeks. For those of you who don’t have a website, we can get your mobile website up and functional in 6 weeks. For those of you who have mobile websites we can make mobile websites a bit more snazzy with mobile apps. People today love gadgets and gizmos. Mobile Apps make your site more functional. More functions mean more customer satisfaction.
Why do businesses need mobile websites? Globally, the percentage of mobile searches is on the increase. ‘Mobile searches have quadrupled in the last year, for many items one in seven searches are now mobile.’ (MobileStats2010 by MobiThinking News)

We talk  a lot on this site. We can talk till you are blue in the face or bored to death about digital marketing. But we are also ready for action. You take care of your business and we will mind your back. Who’s talking about you? What’s the competition doing? What markets should I be going after? Should I have a mobile website? Can I handle my own  Social Media Marketing?

If you have questions; we have answers. If you are ready to control your internet presence but don’t know where to start; we can show you the statistics .

Internet Marketing is different from previous offline marketing. You don’t have to hire a professional photographer. You don’t need to print. The marketing budget does not have to be 5digits and more.  One thing that is major is your commitment.  You need to be ready to commit your time. Your dollar commitment must be constant.

Call us for your free consultation.

A summary of a whitepaper produced by: Deven Pravin Shah(WSI Digital Marketing Consultant)

My current strategy isn’t yielding the results I thought it would. How do I keep my competitive edge without squeezing my marketing budget?

Five Ways to Capture New Market Niches

1. Discover your business potential
2. Optimize your current initiatives, maximize your returns
3. Develop a “go-to-market” plan
4. Establish a content strategy
5. Implement a web analytics program

Discover your business potential.

You need to examine your industry market. What is the full potential of your industry?  What is the real demand for your product or service? Check market research and trends for your industry. If you can’t find any official documents the internet can give you a fair idea of what is happening. You just need to dig.  There are a variety of research tools available; many of them are free. Do you see growth in the future? Do you think you can satisfy that growth? Who is your competition and who in your industry is best poised to move with the trends? You can validate your assumptions with online research. Do you know of any new competition? Do you know what your competitors are doing? Are you losing market share to any of these competitors?

The internet enables you to:

1. Expand your reach to people and geographic locations.
2. Learn what related products and services have business potential. Sometimes it’s a matter of changing minor things with your product or service. Or maybe simply changing your message.
3. See new market niches where you can expand.  89% of people search for answers to their questions early in their buying cycle.

Today potential customers search on Google, Yahoo! or Bing to answer their questions. Researching these searches provides a tremendous opportunity to discover who is getting the largest shares of this traffic

Avinash Kaushik brought up an interesting idea. In a brick-and-mortar store, you want to maximize your shelf space. Consider the fact that your product may be sharing a shelf with similar products; you want yours at the front of the shelf. On the Internet, your website is competing with other sites to pop up while searching for an answer to their question, you got an opportunity to capture their attention. Your website helps you with branding, lead generation, online reputation management and also business intelligence, as you get to understand how your customers think.

An in-depth competitive analysis based on real data takes the guesswork out of your marketing strategy. An good analysis can show you:

1. How your competitors are growing their business using the Internet
2. How your website compares to your successful competitors
3. What you can do to gain and retain your competitive advantage
4. Strategic opportunities for your business
5. Evolving customer behavior and preferences
6. How much your options would cost and their potential upsides

Optimize your current initiatives – maximize your returns.

A typical business has the customer life-cycle: get new customers, serve those customers and retain their loyalty, and get more business from current customers.  Seth Godin explains in his book Permission Marketing, good relations with your customer database  is the most important asset a business can have . Get to know them, know what they like, educate them, and cultivate interactivity.  If you have the right tools all this is possible. When done right, you can actually cut down your marketing budget and free resources that you can leverage for other business initiatives. Here are examples of the tools you can develop.

Email Marketing. Promote your product and educate your clientele.

Social Media Channels. Cultivate interactive relationships, and build credibility.

Maximize Returns from Current Marketing Channels. Connect and compliment each of your marketing strategies. Are you taking advantage of tradeshows? Follow up is just as important as being there and showcasing your products and services. Use a website, email marketing and social media to bring more people to you at these events.

Find the opportunity by analyzing your marketing strategies and business goals and get a realistic idea of the potential opportunity for your business. Is this opportunity constrained by any of your past actions or in-actions or your company’s philosophy?

Develop a Go-To-Market Plan

What will help you get over constraints that are coming at you? It may be your website, your advertising, choice of demographics or building exposure in specific areas. A WSI Consultant can help you figure it out.

Focus? What are your business goals for this year? What is the marketing budget? What does it take to serve your customers? What kind of changes can you make immediately? What would make sense to do in the long run? Take all of these questions into consideration. Then pick your battles so your business can grow smoothly.

Establish a Content Strategy

Communication and networking are the two primary components of a business marketing strategy and public relations campaigns. They help give solutions. People are searching because they need your help.

Content Strategy creates information. Social Media Strategy creates conversation, while reducing cost and expands your reach. E-mail marketing cultivates relationship and introduces new ideas. All of this improves your ability to be found by the search engines.Eighty-nine percent of the people using search engines are looking for answers early in the buying cycle. Be the one to answer the questions and you’ll do wonders for your brand, PR and lead generation.

Your website is the glue that holds your marketing together. It’s a key component of a content strategy. Use its 24/7 presence to leverage advertising, social media interactions, email marketing, tradeshows or any other offline marketing initiative. Your website is a critical piece in your search engine strategy.
Use analysis based on real data before deciding which media will be the most effective for your content strategy. Don’t go by hunches. How much time do you spend creating customer support documentation and answering calls? How well are you able to leverage it for branding, lead generation and relationships?

Implement a Web Analytics System

Common goals of a Website: E-commerce, Questions and Answers, Lead Generation(driving traffic to your website), communication and support, and of course lower costs.

With your business goals in mind  use the information from your website to decide which strategy right now will serve you the best results.
Web analytics provides you with an excellent opportunity to capture data. But that’s only the start.
1. Filter the data for different criteria. That gives meaningful insights for marketing.
2. How does a customer behave on your website? Learn that and you will know how to sell better. It’s also a powerful intelligence tool that you can leverage for business strategy and growth.
3. Define goals for your website. Compare different traffic sources and marketing channels. See customized reports that show clearly how they are helping to achieve your goals.
Ask your WSI Consultant for more on this.

Summary

Find a small market niche that your company can handle easily. Leverage current marketing channels to attract their attention. Augment strategies that will expand your reach. Use web analytics to measure. Have a WSI Consultant help you to understand how your customers behave and think. With that you will be able to see, capture and sustain market niches.

Launching products in today’s world can be very exciting and creative. There are so many options. And of  course mix online strategies with offline strategies when marketing your products. Mix expensive and inexpensive marketing strategies. Do like Blend It and Old Spice and market on you tube. Let the public do the sharing  for you.

Take marketing into your own hands in 9 easy steps.

Traditional methods are not ancient yet. They still have purpose when it comes to getting new information out there. Work hard on making the content of your release newsworthy. Don’t discount other traditional launch methods like trade shows, speaking forums, promotional events, and direct mail.

Search Engine Optimization. To launch a product online people must have somewhere to go and find more information so a home base like a search friendly website or blog is necessary. Consider a product specific landing page that features photos, descriptions and/or video. Build an online content library to share your news. There are paid services such as PR Newswire, PRWeb, and PitchEngine or free services such as: Free Press Release and PR Log.

E-Mail Marketing. A fantastic way to strengthen your relationship with people whom you already have connections. Your e-mail campaign should be  at regularly timed intervals to keep your product or service top-of-mind.

Online Advertising. Pay per Click on both Google and Facebook can target traffic that are already searching for products or services that you provide.

Social Networks. Inform your fans or followers what you are doing. Keep them informed as to what is new and when it is coming. Optimize these portals by keeping your community up-to-date on your product. Online users are on social portals looking for reviews and referrals of products and services which they are ready to buy.

Geolocation. In Trinidad and Tobago geolocation tools like Foursquare and Facebook Places are available. Google Places is not here yet. Offer special deals to your business’ mayor, and  promotions to your best customers. You want to create buzz for your new product. It’s like creating that initial shock on the sea bed and allowing the tidal wave to run its course.

Blogger Outreach. Blogging has grown tremendously in the last five years. Bloggers who have active communities show traffic numbers that are mind boggling. There are several bloggers in every industry. Find them and have them review your product or service. One thing to keep in mind: Treat them with the same respect as you would a tradional journalist.

Social media Influences. Research, locate and understand the most active social media users in your target markets. These people have viewers, listeners, and followers. Do not expect the payoff to be immediate, but a well established relationship can lead to valuable long-term opportunities. You can find such influencers using tools such as Twitter Grader and Klout.

Online Retail Sites. Advertising on sites such as Amazon, eBay, and Google Product Search will make your product readily found when  searched by people that already identify themselves as buyers.

Conclusion. With creativity and research businesses today are in a great position to maximize social media tools. With a little help from us we can execute a social/online strategy which compliments your traditional marketing and public relation programs.

Using the Yellow Pages has always been difficult for me. When I needed to look up the phone number of  a company I had to stop a few seconds to figure out what category TSTT would put it under.  Usually it would be 2 sections before I found it and at least 3 minutes. Then I call the place and after 5+ minutes realize I need to call a different company. What frustration. This is why surfing the net is a lot more rewarding.  You simply type in the product you are looking for and boom the relevant choices come up.You check one site if that does not give you the info. you type in a similar word that may take you closer to what you are looking for. You read your information and you’re done.

Websites

Companies have a responsibility to their visitors to have basic information on their site.

The information should be easy to find. Too much information is confusing and flash is not necessarily good. The visitor is trying to read and flash is distracting. You make your visitor feel like they’re in yahoo with this flash keep jumping off the page at them. 

The visitor has questions. I want to find out prices,sizes, is it in stock? Are the answers easily found? How many sales come to your door after a prospect visits your website?

Webscan your website. So if you have a website maybe you should stop to find out what it is saying. Everything that happens on the internet is trackable. With a webscan you get information about the performance of your website, and you can make major business decisions. Web analytics also helps, can you read it well to help you make business decisions?  We at WSI Trinidad and Tobago can help you reap ROI from your website spend. Give us a call or fill out the form.

Calling the Company

Sometimes calling the company can be so frustrating as you may get transferred and transferred before getting the necessary information I am seeking.