WSI www Experts Trinidad and Tobago

A philosophy where what you do and what you say will solve a prospect’s challenges and problems. A system created to solve most marketers’ challenges and pain of generating more traffic, more leads, and ultimately more sales.

Several Marketing Strategy Philosophies: Interruption Marketing. Permission Marketing. Internet Marketing. Attraction Marketing. We endorse the last three. Interruption Marketing is what you get from Billboards, NewsPapers, Radio, Flashy Ads while you browse the internet. Permission Marketing and Internet Marketing mainly base their strategy on having people Opt into your feeds of information, stories,  and how to’s, all surrounding their service or product. Attraction Marketing comes  from Mike Dillard’s book Magnetic Sponsoring. Mike is a network marketer and his one line to explain his MLM marketing system is this thought “If you want to sell drills, show people how to get the hole they want. Then provide the ‘best drill’ that will give them that hole.” In other words lead with value.

Most home business entrepreneurs have this wow idea of how to make money. They set up their business and then … Reality sets in. How do I get people to see, to listen, to want, what I have to sell? Then they figure they need to market their home business. Here comes the next major problem of most home business entrepreneurs. They have no cash left. “How can I market my home business to get more leads without a serious marketing budget?” Learn Attraction Marketing secrets or get the right network marketing tools. There are costs involved but nothing compared to other marketing solutions. The learning is in your head, not your employee’s who may leave you next year after you train her. Maybe you are reading this article before you made that investment into a brick and mortar business. You still have time to learn and implement marketing into your overall start-up budget.

If your home business is network marketing you may now be at the point of realising you have major problems. You have no business acumen. You have no marketing skills. You have no idea, other than search,  how to use the internet to generate traffic, leads and ultimately sales for your business. If you were to click on the link below and relax for the next hour while master leader Brian Finale takes you through why he created a system for marketers by marketers. Brian  will show you that with this attraction marketing system, you will be able to: as you learn to generate CASH.  Every time you learn something there are more than one thousand people who do not know what you now know. Learn and Earn. Learn and Teach.

This Attraction Marketing System will teach you how to use the internet to fill your sales funnel. You will learn how to create leads and generate the income of your desire. You will achieve the dreams you signed up for. You can build your long-term residual income that was promised to you by your primary network marketing company. You signed into network marketing because they promised a dream car, or a dream home, or a dream vacation. They also promised time freedom. They promised 2-4 years of working massive numbers to reach your income goal. With this attraction marketing system, if you do as you are told, you can achieve all of the above in the same time frame or less. The best part. The Best Part you will not be TIED TO YOUR DOWNLINE. You will have freedom. What ever your team needs is provided by the network marketing system. Whatever network marketing tools you need, it is in the marketing system.

An MLM Massacre: 97% of MLM’ers make under $10.00 per week!
Come join the 3%: (http://www.SevenFigureMasterMindTeam.com/Tropical7)

Click on the embedded codes for your solutions. leave a comment. I will get back to you. Click on the above link and say good-bye to your frustrations,

Bernadette Chin Lee

A summary of a whitepaper produced by: Deven Pravin Shah(WSI Digital Marketing Consultant)

My current strategy isn’t yielding the results I thought it would. How do I keep my competitive edge without squeezing my marketing budget?

Five Ways to Capture New Market Niches

1. Discover your business potential
2. Optimize your current initiatives, maximize your returns
3. Develop a “go-to-market” plan
4. Establish a content strategy
5. Implement a web analytics program

Discover your business potential.

You need to examine your industry market. What is the full potential of your industry?  What is the real demand for your product or service? Check market research and trends for your industry. If you can’t find any official documents the internet can give you a fair idea of what is happening. You just need to dig.  There are a variety of research tools available; many of them are free. Do you see growth in the future? Do you think you can satisfy that growth? Who is your competition and who in your industry is best poised to move with the trends? You can validate your assumptions with online research. Do you know of any new competition? Do you know what your competitors are doing? Are you losing market share to any of these competitors?

The internet enables you to:

1. Expand your reach to people and geographic locations.
2. Learn what related products and services have business potential. Sometimes it’s a matter of changing minor things with your product or service. Or maybe simply changing your message.
3. See new market niches where you can expand.  89% of people search for answers to their questions early in their buying cycle.

Today potential customers search on Google, Yahoo! or Bing to answer their questions. Researching these searches provides a tremendous opportunity to discover who is getting the largest shares of this traffic

Avinash Kaushik brought up an interesting idea. In a brick-and-mortar store, you want to maximize your shelf space. Consider the fact that your product may be sharing a shelf with similar products; you want yours at the front of the shelf. On the Internet, your website is competing with other sites to pop up while searching for an answer to their question, you got an opportunity to capture their attention. Your website helps you with branding, lead generation, online reputation management and also business intelligence, as you get to understand how your customers think.

An in-depth competitive analysis based on real data takes the guesswork out of your marketing strategy. An good analysis can show you:

1. How your competitors are growing their business using the Internet
2. How your website compares to your successful competitors
3. What you can do to gain and retain your competitive advantage
4. Strategic opportunities for your business
5. Evolving customer behavior and preferences
6. How much your options would cost and their potential upsides

Optimize your current initiatives – maximize your returns.

A typical business has the customer life-cycle: get new customers, serve those customers and retain their loyalty, and get more business from current customers.  Seth Godin explains in his book Permission Marketing, good relations with your customer database  is the most important asset a business can have . Get to know them, know what they like, educate them, and cultivate interactivity.  If you have the right tools all this is possible. When done right, you can actually cut down your marketing budget and free resources that you can leverage for other business initiatives. Here are examples of the tools you can develop.

Email Marketing. Promote your product and educate your clientele.

Social Media Channels. Cultivate interactive relationships, and build credibility.

Maximize Returns from Current Marketing Channels. Connect and compliment each of your marketing strategies. Are you taking advantage of tradeshows? Follow up is just as important as being there and showcasing your products and services. Use a website, email marketing and social media to bring more people to you at these events.

Find the opportunity by analyzing your marketing strategies and business goals and get a realistic idea of the potential opportunity for your business. Is this opportunity constrained by any of your past actions or in-actions or your company’s philosophy?

Develop a Go-To-Market Plan

What will help you get over constraints that are coming at you? It may be your website, your advertising, choice of demographics or building exposure in specific areas. A WSI Consultant can help you figure it out.

Focus? What are your business goals for this year? What is the marketing budget? What does it take to serve your customers? What kind of changes can you make immediately? What would make sense to do in the long run? Take all of these questions into consideration. Then pick your battles so your business can grow smoothly.

Establish a Content Strategy

Communication and networking are the two primary components of a business marketing strategy and public relations campaigns. They help give solutions. People are searching because they need your help.

Content Strategy creates information. Social Media Strategy creates conversation, while reducing cost and expands your reach. E-mail marketing cultivates relationship and introduces new ideas. All of this improves your ability to be found by the search engines.Eighty-nine percent of the people using search engines are looking for answers early in the buying cycle. Be the one to answer the questions and you’ll do wonders for your brand, PR and lead generation.

Your website is the glue that holds your marketing together. It’s a key component of a content strategy. Use its 24/7 presence to leverage advertising, social media interactions, email marketing, tradeshows or any other offline marketing initiative. Your website is a critical piece in your search engine strategy.
Use analysis based on real data before deciding which media will be the most effective for your content strategy. Don’t go by hunches. How much time do you spend creating customer support documentation and answering calls? How well are you able to leverage it for branding, lead generation and relationships?

Implement a Web Analytics System

Common goals of a Website: E-commerce, Questions and Answers, Lead Generation(driving traffic to your website), communication and support, and of course lower costs.

With your business goals in mind  use the information from your website to decide which strategy right now will serve you the best results.
Web analytics provides you with an excellent opportunity to capture data. But that’s only the start.
1. Filter the data for different criteria. That gives meaningful insights for marketing.
2. How does a customer behave on your website? Learn that and you will know how to sell better. It’s also a powerful intelligence tool that you can leverage for business strategy and growth.
3. Define goals for your website. Compare different traffic sources and marketing channels. See customized reports that show clearly how they are helping to achieve your goals.
Ask your WSI Consultant for more on this.

Summary

Find a small market niche that your company can handle easily. Leverage current marketing channels to attract their attention. Augment strategies that will expand your reach. Use web analytics to measure. Have a WSI Consultant help you to understand how your customers behave and think. With that you will be able to see, capture and sustain market niches.

Launching products in today’s world can be very exciting and creative. There are so many options. And of  course mix online strategies with offline strategies when marketing your products. Mix expensive and inexpensive marketing strategies. Do like Blend It and Old Spice and market on you tube. Let the public do the sharing  for you.

Take marketing into your own hands in 9 easy steps.

Traditional methods are not ancient yet. They still have purpose when it comes to getting new information out there. Work hard on making the content of your release newsworthy. Don’t discount other traditional launch methods like trade shows, speaking forums, promotional events, and direct mail.

Search Engine Optimization. To launch a product online people must have somewhere to go and find more information so a home base like a search friendly website or blog is necessary. Consider a product specific landing page that features photos, descriptions and/or video. Build an online content library to share your news. There are paid services such as PR Newswire, PRWeb, and PitchEngine or free services such as: Free Press Release and PR Log.

E-Mail Marketing. A fantastic way to strengthen your relationship with people whom you already have connections. Your e-mail campaign should be  at regularly timed intervals to keep your product or service top-of-mind.

Online Advertising. Pay per Click on both Google and Facebook can target traffic that are already searching for products or services that you provide.

Social Networks. Inform your fans or followers what you are doing. Keep them informed as to what is new and when it is coming. Optimize these portals by keeping your community up-to-date on your product. Online users are on social portals looking for reviews and referrals of products and services which they are ready to buy.

Geolocation. In Trinidad and Tobago geolocation tools like Foursquare and Facebook Places are available. Google Places is not here yet. Offer special deals to your business’ mayor, and  promotions to your best customers. You want to create buzz for your new product. It’s like creating that initial shock on the sea bed and allowing the tidal wave to run its course.

Blogger Outreach. Blogging has grown tremendously in the last five years. Bloggers who have active communities show traffic numbers that are mind boggling. There are several bloggers in every industry. Find them and have them review your product or service. One thing to keep in mind: Treat them with the same respect as you would a tradional journalist.

Social media Influences. Research, locate and understand the most active social media users in your target markets. These people have viewers, listeners, and followers. Do not expect the payoff to be immediate, but a well established relationship can lead to valuable long-term opportunities. You can find such influencers using tools such as Twitter Grader and Klout.

Online Retail Sites. Advertising on sites such as Amazon, eBay, and Google Product Search will make your product readily found when  searched by people that already identify themselves as buyers.

Conclusion. With creativity and research businesses today are in a great position to maximize social media tools. With a little help from us we can execute a social/online strategy which compliments your traditional marketing and public relation programs.

Using the Yellow Pages has always been difficult for me. When I needed to look up the phone number of  a company I had to stop a few seconds to figure out what category TSTT would put it under.  Usually it would be 2 sections before I found it and at least 3 minutes. Then I call the place and after 5+ minutes realize I need to call a different company. What frustration. This is why surfing the net is a lot more rewarding.  You simply type in the product you are looking for and boom the relevant choices come up.You check one site if that does not give you the info. you type in a similar word that may take you closer to what you are looking for. You read your information and you’re done.

Websites

Companies have a responsibility to their visitors to have basic information on their site.

The information should be easy to find. Too much information is confusing and flash is not necessarily good. The visitor is trying to read and flash is distracting. You make your visitor feel like they’re in yahoo with this flash keep jumping off the page at them. 

The visitor has questions. I want to find out prices,sizes, is it in stock? Are the answers easily found? How many sales come to your door after a prospect visits your website?

Webscan your website. So if you have a website maybe you should stop to find out what it is saying. Everything that happens on the internet is trackable. With a webscan you get information about the performance of your website, and you can make major business decisions. Web analytics also helps, can you read it well to help you make business decisions?  We at WSI Trinidad and Tobago can help you reap ROI from your website spend. Give us a call or fill out the form.

Calling the Company

Sometimes calling the company can be so frustrating as you may get transferred and transferred before getting the necessary information I am seeking.

Our January 2011 WSI Inside Edge Newsletter identified 4 internet marketing trends  to consider in preparing your online marketing plans.

• It’s the year for Social Media Marketing. In 2011, businesses will be executing social tactics that are fully integrated into the overall marketing strategy. Every company needs a social media marketing strategy and the right resources to manage it.
• Mobile marketing is on the go. The increase in smart-phone use and relaxed download caps on mobile phone plans has seen mobile marketing gain momentum. Tablet devices should now be a mainstream consideration in your digital marketing strategy.
• 2011 will see a new era of online video content, re-introducing the human element and changing the nature of communication; making it dynamic, interactive and instant. Video will be used more for mainstream online content and advertising.
• SEO is going to be complex (if it isn’t enough already!). Competition for Google heats up with Yahoo, Bing, Search.com, and social sites like Twitter, Facebook, and LinkedIn. Getting your business on the first page of search results will become tougher. Mobile search and geo-location will further increase the challenges and surprises for search engine optimizers.

E-mail marketing, if done well, is a cost effective form of digital marketing, especially for lead generation and brand development. But you cannot treat it like other forms of media or it will backfire on you. You should not take an ad that was made for a newspaper release and put it in an e-mail and send it out. You would not get happy readers.

You should not use e-Mail like you use a radio or television ad.  For television and radio you do a “shoot” and repeat that ad several times over a period of time.  If you do likewise using e-Mail, people will not like you or your message.

e-Mail is an opted-in medium and therefore, your content must be relevant and desired by the recipient.  It is a great lead nurturing strategy – keeping in touch with your prospects and clients regardless of where they are in the purchasing cycle.

Every business needs leads in order to keep the sales funnel full. How do you ensure that any leads generated from your off line or on line marketing campaigns are captured? The answer: conversion architecture on your web sites, landing pages and eCommunications.

Our recently concluded monthly webinar on Conversion Architecture addressed the importance of conversion architecture and top 7 considerations that you need to keep in mind:

1. Select Imagery that compliments your content!
2. Choose your colours based on the user experience – the colour psychology!
3. Each page layout must keep the target audience in mind and ensure that they will see what you want them to see!
4. Ensure that your visitors can easily see how they can contact you (Phone number is BIG & BOLD, Contact Forms, etc.) – Don’t make the user have to look too hard!
5. As a follow up to Contact Forms have relevant Auto Responders with link backs to your site. (This is easily forgotten so tie a string on your finger to remind you!)
6. Display  your page content in point form, keep it short – most people who are searching are not looking to read a book, and keep it to the point – don’t distract – look closely at how Amazon keeps your interest on a page that you requested!
7. And always, have a simply clear Call To Action and make sure they are above the fold (top visible half of the scree), and keep it as close to the top to take into account the different sizes of screens.

If you would like to learn more visit us at http://www.getwsipowered.com to download your FREE whitepaper.