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Why You Shouldn’t Hustle On Social Media Sites

The One Thing That works and you only need to update once every 6 months is the sections in your Page. Who you are. Why. How. What you do. What you sell. Most importantly. Why your fan is better off buying from you and not the competition. Facebook is FREE. You just need to open an …

Global Specialty Lamp Manufacturer Retains WSI Third Year of SEO

LightSources is one of the world’s leading manufacturers of UVC, specialty fluorescent and sign lamps of all kinds. Based in Orange, Connecticut, they serve both large and small OEMs with custom lamps designed and engineered for a large range of applications.  Starting in 2014, LightSources engaged WSI to optimize their existing Drupal website for 35 …

What is A Buyer Persona |Why Websites Need Buyer Persona Knowledge

I’ve mentioned buyer persona in many of my articles. I have frequent conversations with business people about buyer personas. We all get it. Do you implement it in your everyday marketing activities? I’ll tell you why most websites miss buyer persona knowledge I’ll tell you why most websites are on the wrong street when their …

5 Analytic Reports|Web Analytics Data For More Profits

Its time to start making good decisions based on the data your website generates for you. When you send out emails, you put several CTA links. Your data will tell you which link performed most clicks. When you place CTA links on your website you know which ones are most relevant and which positions perform …

Marketing Automation Lowers Customer Acquisition Costs

Imagine no more Monday Business Review Meetings where marketing department and sales department are pointing fingers. Instead gather the metrics when you track your buyer from awareness to decision to buy from you. Numbers do not lie. Allow all your marketing efforts to qualify leads from the start. Reduce data transfer errors from marketing department to sales …